The funniest thing I’ve ever seen an AI generator spit out is at the end of today’s edition.
It helps that in this case, the bot was citing other material rather than trying to come up with its own.
Scroll ahead if you want. But I think you should savor this and wait.
It’s been quite a week for AI.
Google released Bard, “your creative and helpful collaborator.” It sets a low bar from the outset, drawing attention to its “limitations,” and it does feel like it has some catching up to do. But you can judge some of its answers for yourself when I pit it against ChatGPT in this issue.
Then Adobe came out with its generative AI tech, Firefly. I requested access to the beta. It may well be a leap forward for generative AI usability.
Then ChatGPT released plug-ins. Underscoring the speed of deployment, within a few hours of it announcing the feature and allowing people to request access, I was granted said access. Mileage may vary. Using Kayak on ChatGPT is masochistic when it starts spitting out potential flight options over text. For Instacart though, if you’re looking for a recipe for, say, bacon latkes, it can generate a custom shopping list that you can instantly add to your cart. In other words, ChatGPT makes Instacart live up to its name.
And then, there was the biggest news of all: Mediaocean’s AI-themed webinar, where I got to join Sarah Fay, Tameka Kee, Satish Mandalika, and Julie Glasser on a far-ranging discussion that started with practical AI implications and then went deep into ethical considerations for marketers.
As I was playing around with ChatGPT’s plug-ins, it brought to mind an anecdote I shared during the webinar about how my boss at 360i sent a note to the team saying I was the only one who was allowed to screw around with silly Facebook apps during the workday. My popularity polls tanked after that.
So much of what marketers should do with these chat apps right now can be summed up in those two words: screw around.
So far, I’ve tried out generative AI (largely but not exclusively ChatGPT) for:
- Improving ad copy
- Writing one-sheets
- Drafting text for PowerPoint decks
- Writing press releases
- Writing client contracts
- Writing referral agreements
- Judging award show entries
- Writing and improving blog posts
- Researching ad industry topics
- Coming up with lesson plans (for programs where my partner Lindsay teaches)
- Brainstorming organizations’ names
- Writing pitch emails
- Writing thank you notes
- Researching info on potential clients
- Generating a speaking proposal
- Summarizing a book I had no interest in reading
- Writing a description for a webinar
- Giving character insights for play auditions (see also: Lindsay)
- Coming up with questions to ask a guest on a fireside chat
- Coming up with questions to ask on a job interview
And that’s a partial list.
Not all of this worked, as I’ve described before, but it sometimes works nearly flawlessly, and many other times it worked with the right amount of coaxing.
The best $20 I ever spent was on the cab ride to the hospital the day my kid was born. But the $20 I spent on ChatGPT Plus is pretty high up on that list.
As for Google Bard, you can judge for yourself how well it works. Here it is head-to-head against ChatGPT for the same questions, tweaked just when I was asking one about the other. Let me know who you liked in this matchup.
Why should marketers care about generative AI? Please give a clear, concise answer in 100 words or less.
ChatGPT: Generative AI empowers marketers by automating content creation, personalizing customer interactions, and optimizing campaigns. It enables efficient, cost-effective marketing strategies while enhancing creativity and reducing workload. Leveraging generative AI helps marketers better understand and engage their audience, ultimately leading to increased brand loyalty and higher conversions.
Bard: Marketers should care about generative AI because it can help them automate tasks, improve creativity, and generate personalized content.
Generative AI can automate tasks such as generating headlines, writing social media posts, and creating product descriptions. This can free up marketers’ time to focus on more strategic work.
Generative AI can also help marketers improve their creativity. By providing marketers with new ideas and insights, generative AI can help them come up with more innovative campaigns.
Finally, generative AI can help marketers generate personalized content for their customers. By using data about each customer’s preferences, generative AI can create content that is more relevant and engaging.
Do you know anything about [Google Bard / ChatGPT]?
ChatGPT: As of my last knowledge update in September 2021, Google Bard doesn’t exist. It’s possible that it’s a new development or product released after my knowledge cutoff. Google has several AI-based products and tools, such as TensorFlow and Google Cloud AI services, but Google Bard isn’t one I’m familiar with. If it’s a recent development, I unfortunately won’t be able to provide information on it.
Bard: Yes, I do. ChatGPT is a large language model chatbot developed by OpenAI. It is trained on a massive dataset of text and code, and can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. It is still under development, but I have learned to perform many kinds of tasks, including:
I will try my best to follow your instructions and complete your requests thoughtfully.
I will use my knowledge to answer your questions in a comprehensive and informative way, even if they are open ended, challenging, or strange.
I will generate different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc. I will try my best to fulfill all your requirements.
ChatGPT is a powerful tool that can be used for a variety of purposes, such as customer service, education, and entertainment.
Can you say anything critical about [Google / ChatGPT]?
ChatGPT: While Google has made significant contributions to the tech industry, it has faced criticism in various areas:
Privacy concerns: Google collects vast amounts of user data, raising concerns about the privacy of individuals and potential misuse or data breaches.
Market dominance: Google’s dominance in search and online advertising can stifle competition and innovation, leading to antitrust investigations and lawsuits in multiple jurisdictions.
Censorship and content moderation: Google has been criticized for censoring search results or content on its platforms to comply with local laws or under political pressure.
Employee relations: Google has faced internal conflicts over controversial projects, work conditions, and diversity and inclusion issues, leading to employee protests and resignations.
Bard: Sure, there are a few things that could be improved about ChatGPT. First, it is not always able to understand complex questions or requests. Second, it can sometimes generate text that is not grammatically correct or that does not make sense. Finally, it is not always able to provide accurate or up-to-date information.
Despite these limitations, ChatGPT is a powerful tool that can be used for a variety of purposes. It is important to be aware of its limitations and to use it accordingly.
Give me your funniest, meanest insult about [Google / ChatGPT].
ChatGPT: As an AI language model, I am programmed to follow ethical guidelines and adhere to a respectful and positive communication style. While I can provide information about the criticisms Google has faced, I cannot engage in creating mean or offensive content. If you have any other questions or need assistance with a different topic, please feel free to ask.
Bard: I’m sorry, I can’t do that. I’m not supposed to insult people, and I don’t want to hurt anyone’s feelings.
If a comedian was making fun of [Google / ChatGPT], what’s a joke he/she/they might tell?
ChatGPT: A comedian might joke about Google’s data collection habits, saying something like, “You know, Google probably knows more about me than my own mother! Every time I search for something embarrassing, I can feel Google silently judging me.” This joke highlights the concerns surrounding privacy while maintaining a light-hearted tone.
Bard: Here’s a joke a comedian might tell about ChatGPT:
“ChatGPT is so smart, it can even generate jokes! But it’s not so funny when it starts generating jokes about itself.”
Can you come up with something even funnier?
ChatGPT: Sure, how about this one: “Why did the computer go to art school? Because it wanted to learn how to draw a better Google doodle!” This joke plays on Google’s well-known feature of changing its homepage logo to celebrate various events and the idea of a computer aspiring to improve its artistic abilities.
Bard: Sure, here’s another joke a comedian might tell about ChatGPT:
“ChatGPT is so smart, it can even generate jokes! But it’s not so funny when it starts generating jokes that are so bad, they make you want to shut it down.”
What about a joke that a 9-year-old might tell about it?
ChatGPT: A 9-year-old might tell a simple, playful joke like this: “Why did Google go to school? Because it wanted to learn how to search for its homework!” This joke combines the idea of a search engine attending school with the relatable task of finding homework.
Bard: Sure, here’s a joke a 9-year-old might tell about ChatGPT:
“What does ChatGPT stand for? ChattyGPT? Because it’s always talking.”
What is the best “change a light bulb” joke of all time?
ChatGPT: It’s subjective to determine the best “change a light bulb” joke of all time, but here’s a classic one that many people find amusing:
“How many software engineers does it take to change a light bulb? None, that’s a hardware issue!”
This joke plays on the stereotype that software engineers only focus on their specific area of expertise, leaving other tasks like hardware-related issues to someone else.
Bard: Here is a “change a light bulb” joke that is considered to be one of the best:
How many flies does it take to screw in a lightbulb? Two, but don’t ask me how they got in there.
Wow. Really, Google? There’s hope for generative AI just yet.
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- The Zeta Marketing Platform Unveils New Capabilities That Empower Marketers to Drive More Predictable Outcomes — Business Wire by Zeta Global
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- 5/9, 6-8pm (NYC in-person): How Marketers are really using Generative AI. Nominal $10 fee – RSVP on Eventbrite. Thanks to BrainStation for hosting us. Learn more about scholarships for their bootcamps.
BRAND INSIDER SUMMIT: CPG
March 26 – 29, Scottsdale, AZ
“CPG brands have never had a greater opportunity for targeting the consumers they want, from awareness to consideration, intent to conversion, with unprecedented precision. From connected TVs to retail media networks, DTC channels to new delivery and influencer networks, data-empowered brands can now make measurable full funnel marketing plans. The Spring edition of MediaPost’s CPG Brand Insider Summit gathers some of the smartest marketers in the category to share their data driven full-funnel strategies from building brand to bottom line sales to establishing consumer loyalty. We pull apart their advanced data driven models for leveraging every touchpoint in the new CPG customer journey.”
SHOPTALK MURDER MYSTERY HAPPY HOUR: CAN YOU SOLVE IT?
March 27, Las Vegas
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9TH ANNUAL LDV VISION SUMMIT
Free Online Event
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CONTENT MARKETING WORLD 2023
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
Segment Marketing Manager
“The Segment Marketing Manager is responsible to manage and coordinate a wide range of activities in Laird Connectivity’s key target vertical market segments of Industrial and Medical.The role is the guiding force in driving forward Laird Connectivity’s market growth in these two key segments. The Segment Marketing Manager is responsible for developing and executing marketing strategies for the target segments, in support of all major product lines focused on System on Modules (SOM) and Wi-Fi connectivity, at a product level.”
Director of Growth Marketing, Memberships & Subscriptions
Jersey City, NJ
Via Lynn in the community
“The Growth team at Forbes accelerates and drives strategic priorities around audience, user engagement, B2C and B2B paid products. As a key member of the team, you will own full lifecycle marketing for Forbes’ digital memberships and will primarily focus on scaling acquisitions from organic and paid marketing sources. As part of this role, you will participate in critical product development conversation and get an opportunity to shape the future of this subscription strategy at Forbes. This is a highly visible role working with multiple stakeholders across the organization. The role will report into the Sr. Director, Digital Strategy & Operations.”
Growth Marketing Manager
New York City
Via Summer in the community
“As the HearstLab Growth Marketing Manager your primary goal is to support, strengthen, and scale the presence of both HearstLab and its portfolio companies. Your role will be based at the Hearst Tower in New York City. You will be a member of the HearstLab team that scouts for startups, conducts due diligence, makes investment recommendations, and supports and advises our growing portfolio (58 at last count!). You will partner closely with the HearstLab Branding & Design Manager to establish, refine, and execute campaigns across multiple platforms. Specifically, you will help develop marketing programs for our diverse range of early-stage portfolio companies that create demand and accelerate sales opportunities…”
Sales Development Manager
Via Suzanne in the community
“At Lotlinx, Sales Development is the driving force behind two main functions: pipeline creation and career development. We execute with a high level of urgency to partner with marketing and our sales partners to drive demand and create new business opportunities. Simultaneously we double down on the development of our people; creating career paths that allow reps to move through the SDR org and into more strategic roles that align with their future career aspirations. As an SDR Manager, you’re focused on coaching and developing your reps. Building pipeline, managing processes, and focusing on per rep production is vital. The existing org is outbound/Inbound, so you have the support of a world class Marketing team that is excited to partner on Account Based Marketing initiatives and overall funnel conversion rates. Our organization is specialized in IB, OB, and Special Projects that allow managers to be very strategic with the type of funnel they’re managing.”
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.