There’s a lot of empathy coming in from the latest Search Insider column. Apparently I’m not the first to wonder whether there’s more to trade shows than looking for a quick buck.
At almost every conference, the brand marketers are the most sought-after attendees. They’re the ones controlling the seven, eight, or nine-figure budgets and have the company names on their badges that your friends have actually heard of. They sometimes even form their own organizations that have their own private conferences, such as the Internet Strategy Forum (the ISF recently told me, when inquiring about joining, that they don’t "have a membership category for vendors"–using the insidious v-word, no less).
This led me to wonder what would happen if we vendors threw a party and didn’t invite the marketers. What if we could talk amongst ourselves for a night? After two days of attending Ad:Tech San Francisco last week and having had only one conversation with a marketer (I couldn’t find marketers anywhere), I knew exactly what that felt like. And it felt great.