This week’s Search Insider features a mysterious marketer, one who’s establish a search marketing empire that’s really getting to his competition.
“I received some calls from people threatening to kill us.”
That summary of a search engine marketing success story was unlike
anything I had ever heard. During a weekend in the nation’s heartland,
the sixth city I visited in under four weeks and the first trip during
that stretch entirely for pleasure, I learned the best benchmark anyone
could possibly use to measure his campaign’s success. This is one you
need to write down: Manage your search engine strategies so well that
competitors want to kill you–literally.
Find out more from this marketing madman at MediaPost.