Six Apart Breakfast: How to Think Like a Publisher with David Tokheim- OMMA Social

Image via CrunchBase

I'm blogging today from OMMA Social and will be covering a number, if not all, of the sessions (we&39;ll see if I get to cover my own).

Via David Tokheim, EVP and GM, Six Apart Media

1. Give them something to talk about.
  Example: Burger King&39;s friend-ditching app on Facebook

2. Create a cause
&0160; Example: Kenneth Cole&39;s Awearness

3. Foster relationships through social currency
&0160; Example: HP&39;s What Do You Have to Say Campaign

4. Align with influencers to create something unforgettable
&0160; Example: Chevy Tahoe&39;s road trip across America with mommy bloggers. Visit MomRoadTrip.com.

Coming soon from Six Apart: "Motion" – pulls info from across the blogosphere and social media, designed for marketers. Not sure how this differs from FriendFeed or various social media search engines. Update: In Q&A: I asked about this in Q&A and it&39;s designed to be incorporated into publishing platforms. When I get a demo I&39;ll share more.

Six Apart: 2.3 million bloggers (I&39;m one of them, through TypePad), 87 million readers.