On Saturday, October 16, I joined Blog World Expo to give a solo presentation on mobile social media. While I rarely give the same presentation twice, I had to make an exception during this busy conference season as I used much of what I shared at a private Coca-Cola-hosted event last month on Why Mobile Social Media Matters.
For those who were at Blog World (or not) and want to directly download the slides from that version of the presentation in particular, you can do so right from this blog: Download Blog World Expo – Mobile Social – Oct 2010&0160;(warning: the file is 47MB – I don't like compressing images for presentations too much, but I&39;m happy to do so if you want a more portable version).
With Blog World, the biggest differences were what happened outside of the slides. It was much more conversational, with some exceptional questions coming throughout, and then at the end. There were some great ideas from Howard Greenstein and others on how some of these mobile social rewards programs need to do more to tie in with marketers&39; existing loyalty programs. There was some chatter on Twitter about what comes after the Motivation Bubble (thanks Liz Philips). The biggest difference between the two talks was that there was no way Lenny Legoman on screen could compete with Barbie Video Girl in person. She made quite a few friends, such as Lovisa Williams&0160;and Julie Germany&0160;shown below.&0160;
Thanks to everyone who made it to the session, and a special thanks to all who contributed in any way from your questions or your tweets. I hope to keep the conversations going and welcome other voices chiming in.