I mentioned this once before and this is the final promo. This blog is a media sponsor for the upcoming event below; you can read my policy for media sponsorship here.
One change since last time: I’ll be a roundtable lead at this event. Hope to see you there.

For more information, including registration, please click here to visit the event website. Use promo code MSS for a discounted rate of $95.
Date: Tuesday, May 12, 2009
Time: 8:30 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $145
Website: http://www.bdionline.com/socialcomm.html
About the Event
When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how consumers and organizations communicate and operate.  This event will showcase the best examples and case studies from leading organizations including B2C and B2B global 1000 and emerging growth companies as well as non profit, educational, and government entities.
We will cover the following questions:
– Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
– How is the customer service function merging with social media and social networking?
– How do you sell social communications projects and prove ROI to senior management?
– How do you create and participate in communities to achieve communications and branding objectives?
– How do you plan and execute a social communications plan with little or no budget?
– How do you create effective partnerships with new media leaders beyond advertising?
– What are the best examples of how to use social communications to connect internally with employees and stakeholders?
– What are the tools, technologies, and best practices for monitoring and measuring social communications?
– How will the social communications landscape change over the next 6 months, 1 year, 2 years?
– What is the business model of social media?  Who benefits financially?
Case Studies
Coca-Cola Conversations – Connecting an Iconic Brand to its Fans
Presented by: Philip Mooney, Director, Heritage Communications, The Coca-Cola Company
Phil, Coca-Cola’s historian/archivist will share his experiences and lessons learned from creating and managing Coca-Cola Conversations, the official blog of The Coca-Cola Company. Coca-Cola Conversations is a dialogue between the brand and its many fans and consumers. It covers a variety of topics, ranging from Coca-Cola’s role in pop culture to brand history to Coke collectibles. Recently the blog has been the mechanism for interactive contests such as “Write Your Own Caption- Thirst Knows No Season”
The MTV Case Study: How MTV engages its viewers for innovation.
Presented by: Diane Hessan, President and CEO, Communispace Corporation
Diane Hessan, president and CEO, will interview Allison O’Keefe Wright, VP Consumer Insight MTV, to share MTV’s experiences working with dynamic consumer communities and how real-time feedback from engaged viewers is helping to reshape the way MTV develops new programs.
Tyson: Tweeting & Feeding With Social Media
Presented by: Ed Nicholson, Director of Community and Public Relations, Tyson Foods, Inc.
Ed will share his experiences and lessons learned regarding how Tyson uses social media tools such as Twitter and their Hunger Relief Blog to execute their corporate social responsibility initiatives and build community around a good cause.
Boston College Collaborates With Wikis & Other Social Media
Presented by: Gerald C. Kane, Ph.D., Assistant Director of Information Systems, Carroll School of Management, Boston College
Professor Kane will discuss how BC’s Carroll School of Management uses a wiki and other social media to increase communication between faculty and students, as well as collaboration between students. Professor Kane will also share how his students apply similar approaches in current and future private sector employment.
FUJIFILM’s ZSPOTNOW – Building Community & Buzz Around Digital Cameras
Presented by: Adam Yates, Group Director, Corporate Communications, FUJIFILM Holdings America Corporation
Adam will share his knowledge about ZSPOTNOW, an online social network for music and digital film enthusiasts. ZSPOTNOW promotes photo sharing and networking through online and offline live concerts in Miami, NYC and Los Angeles. It is a viral platform which has resulted in the achievement of several marketing, sales and communications objectives.
Creating New Revenue Opportunities With Social Media
Presented by: Robin Fray Carey, CEO & Co-Founder, Social Media Today LLC
Robin will share how Social Media Today has collaborated with corporations like Oracle on programs such as TheCustomerCollective.com, an editorial independent social networking platform that achieves measurable demand-generation objectives.
Roundtable Moderators
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Robin Fray Carey, CEO & Co-Founder, Social Media Today LLC
Matt DeLoca, Senior Vice President, Sales & Marketing, The FeedRoom
Sandra Fathi, President, Affect Strategies Inc.
Todd Grossman, Vice President of Sales and Client Services, MultiVu
John Havens, Director of Partnership Marketing & Integration, BlogTalkRadio
Peter Himler, Founder and Principal, Flatiron Communications LLC
Bob Huseby, Senior Vice President, Publisher, Wikia, Inc.
Gerald Kane, Ph.D., Assistant Professor of Information Systems, Carroll School of Management, Boston College
Stanislas Magniant, Vice President, Linkfluence inc.
Kate Miltner, Social Media Manager, Flightpath
Philip Mooney, Director, Heritage Communications, The Coca-Cola Company
Ed Nicholson, Director of Corporate Community and Public Relations, Tyson Foods, Inc.
Joan Sahlgren, Vice President, Communications, First Book
Julie Wittes Schlack, Senior Vice President, Innovation and Design, Communispace Corporation
Doug Simon, President and CEO, D S Simon Productions Inc
Lloyd Trufelman, President, Trylon SMR
Adam Yates, Group Director, Corporate Communications, FUJIFILM Holdings America Corporation
Sponsors
PR Newswire / MultiVu; Communispace.com; D S Sim
on Productions, Inc.; Flightpath; The FeedRoom;  BlogTalkRadio; LatinVision; Marketer’s Studio; Mashable.com; New York Enterprise Report; New York University; PR News; Publicity Club of New York; Reputation Garage; Social Media Today LLC; Word of Mouth Marketing Association
We have a very limited amount of sponsorship/speaking opportunities available. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045.
For more information, including registration, please click here to visit the event website. Use promo code MSS for a discounted rate of $95.