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Social Integration: Harmonizing Social Channels event (partner plug)

 MarketersStudio.com is a media sponsor of this event. I’ll also be attending. You can read my full media sponsorship policy.

Social integration

For more information, including registration, please click here to visit the event website. Use promo code MSS before January 8th for a discounted rate of $155.

Date: Wednesday, January 13, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016 
Registration Fee: $195
Website: http://www.bdionline.com/socialintegration.html 
The following companies are registered to attend: AIDS Service Center NYC; American Jewish Joint Distribution Committee; Appssavvy; AREA Technology, Inc.; Arnold Worldwide; BDE; Bite Communications; BlogTalkRadio; Brickfish; Broadridge Financial Solutions, Inc.; BtoB Magazine; CEClarke; CertainTeed Corporation; CIBA VISION; CIGNA; Cinelatino; Citigroup; cline, davis & mann, inc.; Cohesive Knowledge Solutions; Columbia University; ComStrategist; Cooney Waters Group; exposito & Partners; dataPositive; Definition 6; Deloitte Touche Tohmatsu; Elevation Labs LLC; Emanate PR; Enfatico; Excerpta Medica; FEMWORKS; Financial Services Industry; First Degree LLC; Fixation Marketing; Frankola Communications; Friendship Public Charter School; Fry Hammond Barr; Glass Petal Smoke; Grey Healthcare Group; Group M Inc; Harrison Edwards Public Relations & Marketing; Harvard Business School; High Point Insurance; HP; HVS Sales & Marketing Services; Integritive; Intuit Inc.; iVillage, Inc; J. Damico Marketing Communications; Janine Gordon Associates; Job Expo International; Juic; BoxJungle; Justmeans; Kaplow Communications; Laser Cosmetica; Lightspeed Financial; LinkedIn; Litzky Public Relations; LiveWorld.com; Manhattan College; Marketechnique LLC; MAYA Press; Media6Degrees; Michelin North America; Microsoft; mindSHIFT Technologies; miranda creative; Mitchell Place Communications; Mohawk Technology; MommaSaid, LLC; National Geographic; National Hockey League; Neighborhood America; Novartis Pharmaceuticals Corp; Passenger; PepsiCo; Pfizer Inc.; Pitney Bowes Inc.; Qitera, Inc.; Radian6; Raidious Digital Content Services; Reed Elsevier; Reputation Garage; Revolution Marketing; Roger Smith Hotel; Ruby Media Group LLC; SCHOTT North America, Inc.; Shire; SobelMedia LLC; Social Media Advertising Consortium; Social Media Today LLC; Social2B; Sophist Productions; Sprint Nextel; Stephanie Grayson; Sun National Bank; SweepsNation.com; Swiss Re; The Gallup Organization; The McGraw-Hill Companies; The Roger Smith Hotel; TheMarketArtist.com; theONswitch; Thomson Reuters; Trident Communications LC; USA TODAY; Verizon; Virgin Mobile USA; Wall Street Journal Digital Network; Willkie Farr & Gallagher LLP; and others.
About the Event:
It is becoming old news that marketers and communicators are increasingly using social media and social networking to achieve their goals. Just about everyone has experimented and learned from one-off social projects. Now the question is how do you incorporate social channels as part of an integrated marketing, communications, and service platform? This conference will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise. We will approach the topic from the communicator/marketer’s perspective but technology, customer service, and operations professionals are welcome to participate. We will also host moderated interactive roundtable discussion groups that will address very specific topics and questions related to social integration.
We will address the following questions:

  • What are the best case studies of how leading brands incorporate social media and networking as part of an integrated marketing, communications and service platform?
  • What are the proven technologies and tools that help organizations integrate social channels?
  • Why is social customer service rapidly becoming a strategic advantage for companies that embrace it and who is doing it well?
  • How do leading companies organize themselves to integrate social channels into their communications platform?
  • What are the best practices for social integration?
  • How has data and information management evolved with the advent of social technologies?

We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler atsetzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline. 
Keynote Case Study:

Keynote Case Study: Marketing 2.0: Harnessing the Cloud to Build a Sustainable Brand
Presented by Michael Mendenhall, CMO, HP

Michael Mendenhall describes how brands need to lead — transparently and accountably — to meet the growing demands of a rapidly changing world, highlighting initiatives such the DonorsChoose.org campaign and the new HP.com.

Case Study Presenters:

Case Study: Tweetup

Presented by: Michael DiLorenzo, Director of Social Media Marketing and Strategy, National Hockey League

Case Study: Harnessing the Power of 20 Million Customers
Presented by: Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc. 
How TurboTax uses social media in advertising, marketing and public relations to increase engagement and increase sales.
Case Study: Connecting Online and Offline With Social Media 
Presented by: Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo 

Across its $40 billion portfolio of brands, PepsiCo is using emerging media to deliver content to its fans — and experimenting with new platforms and grow its fan base. Learn how the company is using social media to connect with fans and influencers in new ways.
Case Study: Social Media makes the grade at Harvard Business School 
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School 

Brian will explain how the world’s best known business school with a century of academic tradition is a first-mover in terms of embracing social media to build new channels of communication with students, alumni, and others. With 70,000 active alumni and scores of others who purchase its publications, Harvard Business School is a best-in-class brand for MBAs, executive education and publishing. See how the School has integrated social media into its overall marketing and communications program to promote faculty work, create and engage with virtual communities, and generate buzz about students and alumni. Brian will talk about concerns of relinquishing brand control in the digital realm and the challenges of aligning social media efforts in a decentralized environment.
Case Study: The News Engine that Powers All of Your Social Media 
Presented by: David Patton, Vice President, Editor in Chief, Waggener Edstrom Worldwide 
If you aren’t using an online newsroom to fuel your social media channels, you’re missing a tremendous opportunity. David will discuss the how and why of streamlining content creation into a single process and one-stop news and conversation hub, with a look at a new approach Microsoft has taken to delivering news stories and powering social conversations.

Case Study: Organizations use Social Media to Listen to Stakeholders and Respond
Presented by: Richard Pesce, Social Media & Digital Communications, Sprint Nextel

How is real-time search changing communications, customer service and crisis management? How is Sprint using social media to better engage with customers?

Case Studies will also be presented by:
Lynn Mann, Director of External Communications, Michelin North America

Roundtable Moderators:
David Berkowitz, Director of Emerging Media and Client Strategy, 360i
Christina Blodgett, Director of Customer Relations and Operations, BlogTalkRadio
Robin Fray Carey, CEO and Co-Founder, Social Media Today LLC
Jarvis Cromwell, Managing Principal, Reputation Garage
Maura Curtin, Executive Director, Social Media Advertising Consortium
Dawn Davidson, Director of Sales, Brickfish
Michael DiLorenzo, Director of Social Media Marketing and Strategy, National Hockey League
Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc.
Michael Hubble, Senior Director, Sales, Marketing & Communications & Communications Practice, Corporate Executive Board
Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo 
Brian Kaufman, Sr Director Client Solutions, KIT digital, Inc.
Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School 
Lynn Mann, Director of External Communications, Michelin North America
Robert Noltenmeier, President, International Association of Business Communicators (IABC) New York, & Clinical Assistant Professor, Master of Science in Public Relations and Corporate Communication, New York University, School of Continuing and Professional Studies
Kris Oser, Director of Strategic Communications, eMarketer
David Patton, Waggener Edstrom Worldwide
Richard Pesce, Social Media & Digital Communications, Sprint Nextel
Alex Romanovich, Founder, Chief Marketing Officer, Social2B
Kristen Ruby, President and Founder, Ruby Media Group LLC
Nancy Shenker, Founder and CEO, theONswitch
Brian Simpson, Assistant Food & Beverage Director, The Roger Smith Hotel
Bill Sobel, Chief Connections Officer, SobelMedia LLC
Adam Wallace, New Media Manager, The Roger Smith Hotel
David Weiner, Senior Account Supervisor, PR Newswire

Hotel Sponsor:
The Roger Smith Hotel is the official hotel of Social Integration. Please click here for special event rates: http://bit.ly/SocialConf


PR Newswire / MultiVu; HP; Waggener Edstrom WorldwideBrickfish; KIT digital; Roger Smith Hotel; Adrants BlogTalkRadio; BtoB Magazine; eMarketerInternational Association of Business Communicators – New YorkLatinVision; LDI Color ToolboxMarketersStudio.com; Marketing Leadership Council / Corporate Executive BoardMashable; New York Enterprise ReportNew York University; Reputation GarageRuby Media Group LLC SobelMedia LLC; Social2B; Social Media Advertising ConsortiumSocial Media Today LLC; theONswitch

For more information, including registration, please click here to visit the event website. Use promo code MSS before January 8th for a discounted rate of $155.

Business Development Institute
40 Exchange Place
New York New York 10005
United States
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