It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year.
That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences.
Pocket Zero
I’ve read a lot about “inbox zero” but not much about “Pocket zero.”
A couple of weekends ago, I finally overcame my fear of going through my collection in Pocket, the tool where you can save bookmarks to read later.
Pocket, for me, is the “Hotel California” of apps. You can check out your bookmarks anytime you want, but they can never leave.
I return to the links occasionally, but it’s been a few years since I tried to sort them and pare them down.
That means they span the pandemic.
They span spending years as a consultant and then landing a full-time job.
They span all these fits and starts building the Serial Marketers community.
They span eclectic ideas about what I felt like watching or eating.
There were the perfect ways to brown ground meat (add baking soda before frying), reheat pizza (in a cast iron pan), and make grilled cheese (use a mix of mayo and butter) – all via Kitchn. Also, there’s the perfect drink to order at NYC cocktail bars (try the Sumac at Mace).
There were a lot of AI-powered writing tools. One that I’ll share thoughts on soon here is OpenAI which can be coaxed to deliver surprisingly strong content ideas and outlines. I also rediscovered, thanks to the Pocket archives, that “thanks” is a better way to end an email than “best” or other options.
What’s new now for me is that for ongoing lists, like shows I want to watch or NYC experiences I want to check out, I now have Asana boards which are better for categorized groups.
I don’t need to set a deadline for those Asana tasks though. Those lists are there for when I need them.
Throwing away my shots
I started to realize that there were a lot of acquaintances on Instagram who I wasn’t interested in following regularly, and since many are prolific posters, they crowded out a lot of friends’ updates that I wanted to see.
These people tended not to follow me; I probably found them on lists of recommended people to follow and kept adding more when I was building my Instagram presence.
To help get my feed in order, I started using an app called Reports: Followers Tracker for Instagram.
It gives you some data about who you’re following and who’s following you, and anything I’ve needed in the app is available for free.
The “don’t follow me back” tab in Followers Tracker proved the most useful. Why was I spending so much time scrolling through posts of others who never saw mine?
On Twitter, it’s different. I go there more for news, current events, marketing tidbits, and non-stop updates on how historically good this year’s Mets are. There’s professional stalking involved.
Instagram, for me, has become way more personal in terms of the updates I enjoy scrolling through. For me, it has mostly replaced Facebook in terms of prioritizing reciprocal connections.
This of course doesn’t apply to brands. I will follow King Arthur Baking, Sprinkles Cupcakes, the US Department of the Interior, the TSA, and some accounts not run by bakers or federal agents. I want all of the baked goods and all of the crazy things people try to carry on planes.
These branded accounts don’t need to know who I am, and I’d rather the TSA not notice someone named David Berkowitz is following them.
On the personal level though, it was telling to see who wasn’t a follower. Many had barely used Instagram or stopped years ago. Some were former coworkers who probably once followed me as a courtesy when we were working together. Some were influencers who had long since stopped influencing me, and I clearly had no influence over them.
Yes, it feels petty on one level to unfollow a number of non-followers and to mute some accounts I should diplomatically follow (mom, don’t worry, I didn’t mute you – yet).
But it’s the pruning that makes Instagram come alive for me again, seeing more of the people I care about and getting deeper into their worlds.
David
PS: I’ll be in Nashville next week for Forrester’s CX NA, and then soon after, it’s time for Cannes where Mediaocean has some of the best programming I’ve ever seen (I’m biased, but wait until you see who’s on the agenda). Let me know if you’ll be at either so we can meet.
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WHAT TO READ:
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Recent content shared by Serial Marketers and friends:
- Aaron Goldman from Mediaocean on TikTok – The Actionable Futurist® Andrew Grill – Trusted Board-level Advisor & International Keynote Speaker by Andrew Grill of Actionable futurist
- Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year by Mediaocean
- Gartner Says CMOs Who Embrace Scaled Judgement and Empathetic Influence Are More Likely to Report Revenue Growth by Gartner for Marketers
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HOW TO SHARE
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Thanks to Michael Winter, Richy Glassberg, Scott Monty, Bob Gilbreath, Mat Zucker, Nancy Harhut, E.B. Moss, Praveen Mishra, and Amy Gittelman for spreading the word about the newsletter recently.
Share it with five others who subscribe and receive 10 $CMO coins, along with other rewards. Even one referral will net you a coin (try it out).
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.
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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/
UPCOMING SERIAL MARKETERS EVENTS
- 6/15: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
- 7/13: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
- 8/10: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
SOCIAL MEDIA & INFLUENCER STRATEGIES SUMMIT
June 7-10, Virtual Conference
“4 Days of Proven Social Media and Influencer Marketing Strategies from 50 Leading Brands. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. The best of both worlds: 2 conferences, 4 days, and 50 speakers help you maximize the performance of your social media and influencer marketing programs, and more…”
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SPOTLIGHT ON STARTUPS
June 15, Virtual
“100 Pitches. 300 Founders. 200 VCs. 1000’s of Virtual Meetings.One of the top networking events of the year for VCs and founders. -100 seed and Series A founders pitch their company in front of hundreds of investors, -2020 largest gathering of VCs online, -2019 largest gathering of VCs on the east coast, -Seamlessly schedule meetings and 1:1s, Expert panels to help you scale your company, Partnered with top accelerators and VCs in the country”
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THE MEDIAOCEAN RETREAT IN CANNES 2022
June 22-23, Villa des Fleurs
“Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette. The Mediaocean Retreat is hosted by Beet.TV and will include video production of our content sessions and thought leadership interviews with brands, agencies, and partners.”
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SOCIAL MEDIA STRATEGIES SUMMIT
October 26–27
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies…etc”
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SPRINGBOARD INTO ACTION
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Springboard welcomes community members to
earn their Digital Marketing Professional Certificate.
To enroll directly in the course, visit Springboard
and use code SerialMarketers for $500 off.
Feel free to DM member Scott Chappell for more info.
Thanks, Scott and Springboard, for supporting the
Serial Marketer Weekly.
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
ODEN TECHNOLOGIES
Senior Customer Success Manager
Remote
“As an Oden Senior Customer Success Manager, you will be our client’s main point of contact and will build long-lasting partnerships to ensure the overall success of their experience with Oden. You will be responsible for coordinating all enablement for the client, helping them derive quantifiable value and adopt the most useful components of the Oden system in the context of their larger digital transformation journey. This will require growing relationships at all levels of the business and across Engineering, Operations, Quality, and IT. As the key touch-point between Oden and our customers, you will also play an important role in shaping new features and overall Product strategy.”
Apply
ODEN TECHNOLOGIES
Enterprise Account Executive
Remote
“As an Enterprise Account Executive, you will drive net new revenue and expand existing customer accounts. The ideal candidate will be a self-directed, resourceful individual with a hunter mentality who is laser-focused on building their own book of business. You’ll be responsible for building, managing and closing opportunities with managers, directors and executives of large industrial corporations. This individual puts the best interests of the clients first and is excited to inspire manufacturers to adopt predictive manufacturing analytics worldwide.”
Apply
VIOLET
Sales Ops Manager
Remote
“The Sales Ops Manager will be a key member of the Head of GTM’s team, driving and supporting critical projects and initiatives tied to all revenue activities for our growing sales team. This is a dynamic role that will require wearing many hats: Program and Project Manager, operations and business admin/coordinator, researcher, and analyst.”
Apply
MATERIAL
Qualitative Director, Gaming and Entertainment
Remote
Via Nicholas in the community
“Material is seeking an experienced Qualitative Director to join the team within our growing gaming and entertainment practice. We’re looking for someone with a passion for finding patterns from different data sources, to interpret the business and marketing applications for our clients and tell compelling stories that have a real impact on our clients’ business.”
Apply
Also, check out the Serial Marketers job board.
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- Candidate: Featured marketing and sales jobs
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- Growth Collective: Apply to join this network of notable freelance marketers
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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GIVING CREDIT WHERE IT’S DUE
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New update: If you have other businesses you’d like to
refer to them, let me know, and I can make an introduction.
Bottom Line is eager to support Serial Marketers who had full-time US staff
last year access Employee Retention Credits. There are no up-front costs.
Bottom Line has helped over 3,500 small businesses receive
over $1.3 billion dollars in refunds from the ERC grant program.
Request more info here:
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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
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GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
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Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.
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Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
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