Will you be attending any of the events below? Let me know, as it would be great to connect around them.
First, this Thursday, March 24, I return to MediaPost for Marketing:Automotive for a session where I’ll draw from the research MRY put out a bit ago at the intersection of mobility and cars. Here are the details of this session at 2:30pm:
Panel: Technology and Younger Buyers: Sea Change Ahead?
General Motors’ recent partnership with Lyft suggests that automakers are facing a stark reality: convenience is key to younger people, and they are more interested in technology than power. If Uber and Lyft are a sign of cool among younger demos today, what will happen when driverless cars finally come to market? Will tomorrow’s consumer regard the motor vehicle as a mere utility to get from Point A to Point B? What will it take to get the next generation to buy into idea of owning a car?MODERATOR
- Jeff Curry, Founder and President, Mere Mortals
- PANELISTS
- David Berkowitz, Chief Marketing Officer, MRY @dberkowitz
- Duncan James, EVP, Global Head of Cadillac, Dentsu Aegis Network
- Rachelle Petusky, Associate Manager, Research & Market Intelligence, Cox Automotive
- Renee Stephens, Vice President, J.D. Power
Next up is a free webinar from CommPro on Romancing the C-Suite: How to Communicate PR/Marketing Value, featuring AirPR’s Rebecca Iliff, Danone’s Michael Neuwirth, and Proof’s Mark Stouse.
Then in May, I’ll head to Lost Pines, Texas outside of Austin for iMedia’s Agency Summit. I’ll kick off Monday, May 2 joining the CMO Power Panel:
Keynote: CMO Power Panel
David Berkowitz, MRY, Chief Marketing Officer
Dave Knox, Rockfish Interactive, Chief Marketing Officer
Shade Vaughn, SapientNitro, Chief Marketing Officer
Alicia Hatch, Deloitte, Chief Marketing Officer
Moderated By: John Durham, Catalyst S+F, CEO / Managing Partner
Let me know if you’ll be in New York for MediaPost or Lost Pines for iMedia, or if you’re joining the CommPro webinar.
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