Here’s a great tip on blogger relations: always show what’s in it for the blogger.
A case in point: Surf Canyon, the newly launched browser add-on for Firefox and Internet Explorer. The plugin finds ‘long tail’ relevant results when you conduct searches in Google, Yahoo, and Live Search. You just have to click a bullseye link that appears.
I wasn’t sure if I’d cover this, or when. SurfCanyon CEO Mark Cramer has been in touch with me for awhile, and I always enjoy our interactions, but I wanted to give this a little time to find instances where this was useful before I blogged about it.
Well, Mark went ahead and sent me a screenshot of a Google search on my own name. It turns out that it included a press mention in Mobile Marketer that I hadn’t seen before. It also provides a good illustration of when it can be useful: you’re searching for something specific in your mind (someone in particular) but ambiguous to Google (there are tons of people with that name), and it successfully grouped some relevant results together.
Mark, well done with SurfCanyon and with the personal attention.