Marketing Es ist Deutschland Week in MarketersStudio.com We're going all German, all the time here at Marketers Studio. Following up on the previous news that I will be joining an illustrious roster at German Haus at SXSW, Thanks to my new friends at SMG Germany (shoutout to Johannes Lenz), they asked me some pretty interesting questions about marketing in general and my […] Written by David Berkowitz March 2, 2016November 26, 2020
Conferences and Events CES 2016 Preview Roundup As part of my preview of this year's Consumer Electronics Show (embedded below), I included a slide at the end, updated a number of times, with some of the best coverage previewing the show. To make it even easier, here&39;s the list: CES 2016 Innovation Awards (CES) CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) […] Written by David Berkowitz January 4, 2016November 26, 2020
Columns Two New Bylines on Content Marketing and LinkedIn Marketing There's no wintry slowdown here – which is fitting, since it doesn&39;t feel like winter. In case you&39;re curious, I&39;ve got two new bylines that were published over the past week. In Adweek, I published my first byline there. I don&39;t expect to make it a habit, but the idea for it came up a […] Written by David Berkowitz December 28, 2015November 26, 2020
Conferences and Events Trends Catch the Only CES 2016 Preview You'll Ever Need Want to know what the trends will be at CES 2016? Sorry, I have no idea. It hasn't happened yet. And once it happens, I&39;ll just be making most of them up to fit preconceived notions about what they should be and what I hope my clients will care about. Oh wait, are we not […] Written by David Berkowitz December 7, 2015November 26, 2020
Marketing Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know.  The result of the conversation was an extensive interview, one where I get […] Written by David Berkowitz November 9, 2015November 26, 2020
Conferences and Events Join the Content Meets Innovation Webinars Nov 12   What are you doing next Thursday? I'll tell you what I&39;m doing, and we can compare notes. I&39;ll be participating in a two-part webinar series hosted by PR Newswire and CommPRO.biz, featuring an esteemed roster: Dori Fern (Meredith&39;s MXM), Paul Kontonis (Digiday), Michael Pranikoff (PR Newswire), Steve Rubel (Edelman), Fiorelli Salvo (Mashable), and Ken […] Written by David Berkowitz November 5, 2015November 26, 2020
Conferences and Events Introducing the Storymaking Bible: One of the Only 2 (or 4) Bibles You'll Ever Need! When working on my latest talk about storymaking (a familiar theme for those following along here), I realized I kept cutting some great examples. When presenting, I'm biased toward those with great visuals or videos, but that doesn&39;t mean those are always the most relevant or innovative. This deck will be continually updated, so when […] Written by David Berkowitz November 2, 2015November 26, 2020
Emerging Media Innovation Technology Trends Is the Thrill of the Product Hunt Gone? This was originally published Medium and LinkedIn – seems like it's worth sharing here too… Product Hunt debuted in mid-2014 at the perfect time to give startups a way to promote themselves to a populace that seemingly can’t get enough of them. But maybe some of us can get enough after all. Below, data from Product […] Written by David Berkowitz October 29, 2015November 26, 2020
Columns The Two Rules That Matter for Branded Content Originally published in Ad Age Are you betting big on branded content? Whether it's because you&39;ve caught the content marketing bug or you&39;re trying to escape the horrors of "Adblockergeddon," you&39;re not alone. While content marketing is complicated, knowing two rules at the outset can make the whole process much more effective: Build trust and […] Written by David Berkowitz October 26, 2015November 26, 2020
Conferences and Events Revenge of the Storymakers: Now in Convenient Video Form Missed my latest talk on storymaking at Inbound 2015 in Boston last month? Those HubSpot folks have thought of everything, and have now posted the full video of the session. Watch away, and let me know what you think. All the slides are further below, annotated so it's easier to follow along without the video […] Written by David Berkowitz October 19, 2015November 26, 2020
