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  1. Advertising
  2. Conferences and Events

Case Study: Advertising Forrester Marketing Forum Coverage on Facebook

During Forrester’s Marketing Forum 2009 (read the full roundup), I spent a networking break demonstrating Facebook’s Page analytics and advertising. What better way to demonstrate it than create an ad on the fly? >>See below for screen shots of the ads, the targeting, and the campaign overview.<< As I was blogging the event, I created […]
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  1. Conferences and Events

Blast Radius and Starbucks on Building Brands for the Social Age at Forrester Marketing Forum

Sarah Dickinson, Strategy Director, Blast Radius Alexandra Wheeler, Director, Digital Strategy, Starbucks From Ideals to Ideas Navigating New Channels: Building Your Brand for the Social Age Context: Starbucks (RED): For every beverage purchased, $0.05 went to global fund Things used to be simpler (yes, hearing that a lot here). “If Twitter carries on at the […]
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  1. Conferences and Events

Wharton Professor David J. Reibstein on Ubiquitous Marketing at Forrester Marketing Forum

Professor David J. Reibstein, Wharton School, University of Pennsylvania &#160; Ubiquitous Marketing in a Fragmented Age The environment is changing around us… war, the economy, global warming, globalization… lots of turmoil. Are we considering the implications of the global financial crisis and recession? Moving toward a new marketing paradigm: Reverse Marketing. It’s not us telling […]
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  1. Uncategorized

Gian Fulgoni of comScore on Online Advertising Effectiveness – Forrester Marketing Forum

Gian Fulgoni, Chairman, comScore’ &#160; – The right metrics are critical – It’s not just about direct response – Need to measure offline as well as online behavior – Post-buy measurement of delivery of media plan “A lot of good changes occur in the toughest times because it causes you to question what you’re doing.” […]
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  1. Conferences and Events

Microsoft’s Craig Dewar on Engagement through Community at Forrester Marketing Forum

Craig Dewar is passionate, but he didn’t come off as the angry Kiwi that he looks like here Presenter: Craig Dewar, who heads up community marketing for Microsoft Business Solutions One to one engagement is key. Microsoft community examples: Xbox Live; Entered gaming market in 2000. Sony had shipped 20 million PlayStations. Xbox Live was […]
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  1. Conferences and Events

Peter Burris on B2B Innovation at Forrester Marketing Forum

&#160; Peter Burris, Principal Analyst, Research Director, Forrester Research “Innovation is a social act… It’s something that we do together. It’s the process, ultimately, of inspiring people to change.” “Tweetamus ergo sumus” &160; B@B tech buyers double # of content creators compared to US consumers. &160; &160; &160; IBM: adding social media across spectrum got […]
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