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  1. Conferences and Events

Coca-Cola North America, MTV Networks, Canoe Ventures on Forrester Marketing Forum Panel

David Card, Vice President, Principal Analyst, Forrester Greg Clayman, Executive Vice President of Digital Distribution & Business Development, MTV Networks David Verklin, Chief Executive Officer, Canoe Ventures Annis Lyles, Vice President, Media and Interactive, Coca-Cola North America (Notice the can in Annis’s hand and her jacket color – how on brand can you get?!)   […]
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David Card on Social Media Innovation in Tough Times at Forrester Marketing Forum

Presenter: Forrester analyst David Card – @davidcard Number of people not participating in social media is going down dramatically. Spectators are going up by the biggest margin. Theme: successful social media initiatives help marketers make more with less US marketers increase social budgets in downturn. Social media leads interactive budget increases. Average budget for social […]
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