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The SXSW We’ve Been Waiting For?

SXSW may be the nice-to-have and not need-to-have tentpole show for marketers, but 2023 feels like the festival we’ve been waiting for. At my first SXSW 15 years ago, I remember going to some mixer that was mostly attended by people in the film industry. I was at 360i, and few agencies were sending […]

Written by David Berkowitz March 9, 2023March 11, 2023

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The Best Connection Request Ever or… Memoirs of a Maker

As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]

Written by David Berkowitz July 28, 2022July 30, 2022

Marketing
Newsletter
Professional

The Block before the House

Before there was a house, there was a block. We’ll soon revisit the house, known as a Clubhouse. We will start with the block party. The block party was happening on Twitter. And there was a new kid on the block, H&R Block. Its icon was a plain, green block. In March 2008, Twitter maybe had […]

Written by David Berkowitz March 17, 2021March 17, 2021

Conferences and Events

Five Lessons from Five Events in 24 Hours

This week I did something that I had no intention of doing: I spoke at five events within 24 hours. This was largely due to the unexpected timing of several events that were part of Social Media Week, but a couple others came up around the same time. As I hate to run after events, […]

Written by David Berkowitz February 10, 2011November 26, 2020

Columns
Mobile

Early Thoughts on iPad and iAd Marketing in Ad Age

Image via CrunchBase I was able to get a few thoughts in Ad Age on what both the iPad and then Apple's iAd platform mean for marketers. You can read the full article there; I&39;m not resposting it here. A couple other random thoughts relating to it: I did, as noted in the piece, write […]

Written by David Berkowitz April 10, 2010November 26, 2020

Jobs

11 Great Job Opportunities at 360i in New York, Atlanta, Chicago

I've been at 360i for four years now and am not going anywhere, so either I&39;m nuts or this place has been a pretty good fit. A lot of my colleagues have been here far longer. I&39;m plugging this because these are awesome opportunities for the right people. Feel free to apply through the links […]

Written by David Berkowitz March 2, 2010November 26, 2020

Blogging
Social Media

What Could Summize Do for Twitter?

The following post originally ran on 360i’s Digital Connections blog, which just launched today. There will be some cross-posting; entries from here will periodically make their way there, and I may well post a few things there that don’t make it here. There will also be others posting at 360i’s blog. My weekly columns will […]

Written by David Berkowitz July 8, 2008November 26, 2020

Uncategorized

A Public Welcome to My New Colleagues from i33

It’s an exciting day for 360i. 360i has acquired i33 communications, which expands 360i’s core design and development services. I’ll throw in a couple quotes from the press release and media coverage below. I first met i33 President and CEO David Levin when I interviewed him for eMarketer back in September 2002. Five and a […]

Written by David Berkowitz March 18, 2008November 26, 2020

Campaigns
Social Media

H&R Block Social Media Profiled in WSJ

Last month, I offered a profile of a campaign I’ve worked on for H&R Block (“Do Tax Prep and Social Media Go Together?“). Given that respondents appreciated the sharing, I’ll post a follow-up courtesy of the campaign’s coverage in the Wall Street Journal. (I try not to be too insular, but it’s great to be […]

Written by David Berkowitz March 10, 2008November 26, 2020

Search Engine Marketing

Making Room on the Mantle

As I’m just getting back into things, pardon one more post of personal pride (following the wedding announcement earlier). 360i, the indirect patrons of this blog and my work home for nearly two years now, has just been named MediaPost’s Search Agency of the Year. I take a lot of pride in what 360i’s doing, […]

Written by David Berkowitz December 13, 2007November 26, 2020

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360i

Early Thoughts on iPad and iAd Marketing in Ad Age

11 Great Job Opportunities at 360i in New York, Atlanta, Chicago

A Public Welcome to My New Colleagues from i33

Making Room on the Mantle

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