Columns Conferences and Events How Newton's Third Law Applies to SXSW originally published in Advertising Age To understand what happened at South by Southwest (SXSW) this year, pick up a physics textbook. Sir Isaac Newton's Third Law of Motion can be considered the primary law of the festival, and of the entire advertising industry: "For every action, there is an equal and opposite reaction." The law […] Written by David Berkowitz March 28, 2016November 26, 2020
Marketing Es ist Deutschland Week in MarketersStudio.com We're going all German, all the time here at Marketers Studio. Following up on the previous news that I will be joining an illustrious roster at German Haus at SXSW, Thanks to my new friends at SMG Germany (shoutout to Johannes Lenz), they asked me some pretty interesting questions about marketing in general and my […] Written by David Berkowitz March 2, 2016November 26, 2020
Columns 13 Things to Know about the Alpha Generation originally published in Ad Age Members of the Alpha Generation, on the heels of Generation Z, are only 0 to 2 years old today. They account for absolutely no purchasing power. But they will soon take over the world — because that's what subsequent generations supposedly do. I have spent thousands of hours observing one […] Written by David Berkowitz February 18, 2016November 26, 2020
Conferences and Events CES 2016 Preview Roundup As part of my preview of this year's Consumer Electronics Show (embedded below), I included a slide at the end, updated a number of times, with some of the best coverage previewing the show. To make it even easier, here&39;s the list: CES 2016 Innovation Awards (CES) CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) […] Written by David Berkowitz January 4, 2016November 26, 2020
Columns Two New Bylines on Content Marketing and LinkedIn Marketing There's no wintry slowdown here – which is fitting, since it doesn&39;t feel like winter. In case you&39;re curious, I&39;ve got two new bylines that were published over the past week. In Adweek, I published my first byline there. I don&39;t expect to make it a habit, but the idea for it came up a […] Written by David Berkowitz December 28, 2015November 26, 2020
Conferences and Events Trends Catch the Only CES 2016 Preview You'll Ever Need Want to know what the trends will be at CES 2016? Sorry, I have no idea. It hasn't happened yet. And once it happens, I&39;ll just be making most of them up to fit preconceived notions about what they should be and what I hope my clients will care about. Oh wait, are we not […] Written by David Berkowitz December 7, 2015November 26, 2020
Columns Jobs A 4-Step Guide to Killing Your Social Media Career As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I've been a member of the Real-Time Academy of judges since I was in short pants (get it?). They asked me to publish some career advice there, and I know they have been regretting it […] Written by David Berkowitz November 12, 2015November 26, 2020
Marketing Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know.  The result of the conversation was an extensive interview, one where I get […] Written by David Berkowitz November 9, 2015November 26, 2020
Conferences and Events Join the Content Meets Innovation Webinars Nov 12   What are you doing next Thursday? I'll tell you what I&39;m doing, and we can compare notes. I&39;ll be participating in a two-part webinar series hosted by PR Newswire and CommPRO.biz, featuring an esteemed roster: Dori Fern (Meredith&39;s MXM), Paul Kontonis (Digiday), Michael Pranikoff (PR Newswire), Steve Rubel (Edelman), Fiorelli Salvo (Mashable), and Ken […] Written by David Berkowitz November 5, 2015November 26, 2020
Conferences and Events Introducing the Storymaking Bible: One of the Only 2 (or 4) Bibles You'll Ever Need! When working on my latest talk about storymaking (a familiar theme for those following along here), I realized I kept cutting some great examples. When presenting, I'm biased toward those with great visuals or videos, but that doesn&39;t mean those are always the most relevant or innovative. This deck will be continually updated, so when […] Written by David Berkowitz November 2, 2015November 26, 2020
