39 Archives - Page 10 of 22

Columns

What I’ve Learned, 400 Editions Later

This is a bittersweet column to write, as I've been spilling digital ink in MediaPost for most of my career. I will continue to keep the blog current, even if it takes some time to figure out what that flow will be like, and I&39;ll continue to contribute to other publications like Ad Age and […]

Written by David Berkowitz August 28, 2012November 26, 2020

Columns
Social Media

Six Chickenpants of Separation

Six Chickenpants of Separationoriginally published in MediaPost's Social Media Insider One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of pants. He goes by the name Agent 011, but his real name is Chester Chickenpants, […]

Written by David Berkowitz August 14, 2012November 26, 2020

Columns
Social Media
Technology

10 Comebacks I’d Like to See

Second Life's new motto: "They&39;re not real, but they&39;re spectacular!" Ten Comebacks I&39;d Like to Seeoriginally published in MediaPost&39;s Social Media Insider  It could be the Olympics, or the fear of another early ending to the Mets’ season, or Ben Folds reuniting with the other two guys as they ironically tour again as Ben Folds […]

Written by David Berkowitz July 31, 2012November 26, 2020

Emerging Media
Technology

Startup Outlook Issue 3 Now Live with Adly, Livefyre, Media Armor, Pulse, and uSamp

I'm excited to share the latest edition of 360i&39;s Startup Outlook, which you can visit directly at www.startupoutlook.com. It includes a guide for how brands can evaluate startups, with five companies featured each month. This edition includes: Adly,&0160;Livefyre,&0160;Media Armor,&0160;Pulse&0160;and&0160;uSamp&0160;, all part of Greycroft Partners. If you read anything here, skip to the end for the interview […]

Written by David Berkowitz July 26, 2012November 26, 2020

Columns
Social Media

Getting Lost In Social Discovery

Getting Lost In Social Discoveryoriginally published in MediaPost's Social Media Insider “Social discovery” is one of the hotter buzzwords these days, referring to how people can tap friends’ implicit and explicit recommendations to experience something new. At first, it sounds like more jargon, but when you experience it firsthand, you can get a sense of […]

Written by David Berkowitz July 17, 2012November 26, 2020

Columns
Social Media

Is Experimentation Innovation?

uhh, thanks, Bob Garfield, but this isn't the experimentation I had in mind… Is Experimentation Innovation?originally published in MediaPost&39;s Social Media Insider Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost’s recent Brand Marketers Summit, until some panelists sorted it out. Consider the description of the panel […]

Written by David Berkowitz July 12, 2012November 26, 2020

Columns
Technology

Agencies, You’re Not Startups’ White Knights

I get to spend a lot of time working with startups, and connecting them with colleagues at my agency as well as clients. Most of the time, startup founders tend to be especially polite and fawning; it's great to have people around who hang on your every word, even if they&39;re really after your clients&39; […]

Written by David Berkowitz June 26, 2012November 26, 2020

Columns
Emerging Media
Mobile
Social Media

10 Things Facebook Can Do With Face.com

10 Things Facebook Can Do with Face.comoriginally published in MediaPost's Social Media Insider; above image via Face.com&39;s iPhone app Klik  One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook acquired loyalty app Tagtile, proximity network Glancee, photo sharing service Lightbox, […]

Written by David Berkowitz June 20, 2012November 26, 2020

Columns
Social Media
Travel

1.6 Degrees of Separation

How Startups Can Connect with Brands View more PowerPoint from David Berkowitz 1.6 Degrees of Separationoriginally published in MediaPost's Social Media Insider  How is it that Israel, the land of milk and honey and engineers, is beating New York at marketing its startup scene? Israel’s technology startup scene has a far catchier name than the […]

Written by David Berkowitz June 5, 2012November 26, 2020

Conferences and Events

How Startups Can Connect with Brands

I'm in Israel right now, and for some of the trip I&39;m meeting with some fantastic startups, venture capitalists, and other connectors, doers, and thinkers here. I could be here all year and still not have time to meet everyone I&39;d want to in Tel Aviv alone. I went up to Herzliya as the guest […]

Written by David Berkowitz May 30, 2012November 26, 2020

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39

What I’ve Learned, 400 Editions Later

Startup Outlook Issue 3 Now Live with Adly, Livefyre, Media Armor, Pulse, and uSamp

Agencies, You’re Not Startups’ White Knights

How Startups Can Connect with Brands

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