39 Archives - Page 11 of 22

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Social Media

Is Social Advertising Broken?

Is Social Advertising Broken?originally published in MediaPost's Social Media Insider As Facebook&39;s stock limps along, a popular refrain says that social advertising doesn’t work. Ross Douthat, in a recent New York Times opinion, goes as far as to say that Facebook’s IPO is a sign of how the Internet “created a cultural revolution more than […]

Written by David Berkowitz May 29, 2012November 26, 2020

Columns
Social Media

Ten Principles of Big Data

10 Principles of Big Dataoriginally published in MediaPost's Social Media Insider  Once upon a time, there was a little data. People thought it was important but not all that sexy. Then it grew up, and everyone started calling it Big Data. Now it’s on all the Sexiest Trend Alive covers, and there are rumors that […]

Written by David Berkowitz May 22, 2012November 26, 2020

Conferences and Events
Emerging Media

Introducing Startup Outlook

I'm excited to share some news about a project that I&39;ve been working on all spring. Now it&39;s finally live, and it&39;s your turn to take part. First, check out Startup Outlook, a guide marketers can use to evaluate startups, with five startups featured this month: Immersive Labs, Luminate, QWiPS, Shapeways and Viggle.  Next, sign […]

Written by David Berkowitz May 22, 2012November 26, 2020

Flubs, Gaffes, and Blunders

Buzzfeed, Interesting Word Choice in Your Meme Coverage…

Buzzfeed just posted about the "Ignore Hitler" meme spreading through Draw Something. I'm not really offended by the meme, but there has to be a better subheader for the story than saying "They&39;ve lost 6 million…" That&39;s an unfortunate Holocaust reference, used in the context here of an app losing some users.  &0160;

Written by David Berkowitz May 15, 2012November 26, 2020

Columns
Social Media

Entering the Era of Social Ennui

Entering the Era of Social Ennuioriginally published in MediaPost's Social Media Insider  “Social media—from Facebook to Twitter—have made us more densely networked than ever. Yet for all this connectivity, new research suggests that we have never been lonelier (or more narcissistic)—and that this loneliness is making us mentally and physically ill.” – Stephen Marche in&0160;The […]

Written by David Berkowitz April 17, 2012November 26, 2020

Columns
Culture
Social Media

The Good Book of Temptations

originally published in MediaPost's Social Media Insider “Now the Lord God had planted a garden in the east, in Eden; and there he put the man he had formed… In the middle of the garden were the tree of life and the tree of the knowledge of good and evil… And the LORD God commanded […]

Written by David Berkowitz April 3, 2012November 26, 2020

Conferences and Events

Partner Plug: BDI’s The Social Consumer 2012: Case Studies and Roundtables March 22

MarketersStudio.com is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them. They combine of elements that make for a valuable day: strong speakers, a concise agenda, networking opportunities, and a crowd of […]

Written by David Berkowitz March 20, 2012November 26, 2020

Conferences and Events
Social Media

Why There Won’t Be Another Twitter at SXSW

While I'm in Austin for South by Southwest Interactive, a frequent topic of discussion of what the hot app is this year. This is due largely to Twitter, which was founded in 2006 and then gained a rampant following of early adopters at SXSW in 2007. That inspired this post in Ad Age on why […]

Written by David Berkowitz March 10, 2012November 26, 2020

Columns
Social Media

Your Brand is Batman

Your Brand is Batmanoriginally published in MediaPost's Social Media Insider “People need dramatic examples to shake them out of apathy…  As a man, I&39;m flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be everlasting.” – Bruce Wayne, “Batman Begins” Bruce Wayne understands […]

Written by David Berkowitz February 21, 2012November 26, 2020

Columns
Social Media

The 2011 Berky Award Winners

Congrats to Traveler's Quest, a dark horse Berky winner The 2011 Berky Award Winnersoriginally published in MediaPost&39;s Social Media Insider Have you been staying up all night wondering if you or a loved one won a Berky? It’s time for the most anticipated time of year, as the Berky Awards have arrived. Here’s how the […]

Written by David Berkowitz December 20, 2011November 26, 2020

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Introducing Startup Outlook

Buzzfeed, Interesting Word Choice in Your Meme Coverage…

Partner Plug: BDI’s The Social Consumer 2012: Case Studies and Roundtables March 22

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