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Columns
Social Media

Ten Ways Social Media Changed Our Thinking in 2009

Image via Wikipedia Originally published in MediaPost's Social Media Insider All the top trend lists this year have been a blur. There&39;s lots of talk of Twitter and Michael Jackson, but I wanted to dive deeper and think about what we really learned. In many ways social media managed to change our thinking about what […]

Written by David Berkowitz December 22, 2009November 26, 2020

Uncategorized

Social Integration: Harmonizing Social Channels event (partner plug)

 MarketersStudio.com is a media sponsor of this event. I'll also be attending. You can read my full media sponsorship policy. For more information, including registration, please&0160;click here&0160;to visit the event website. Use promo code&0160;MSS&0160;before&0160;December 16th for a discounted rate of&0160;$155. Date:&0160;Wednesday, January 13, 2010Time:&0160;8:00 a.m. – 1:00 p.m.Location:&0160;The Graduate Center / CUNY; 365 Fifth Avenue; […]

Written by David Berkowitz December 11, 2009November 26, 2020

Columns
Social Media

Retweetable Ads: The Dream That Never Dies

Originally published in MediaPost's Social Media Insider   It sounds so perfect: you put a "share this" button in a banner ad and suddenly even stodgy, old display media becomes social media. Pay for the impressions and get the viral effect as a bonus. It&39;s the future of advertising! There are just two catches to […]

Written by David Berkowitz December 1, 2009November 26, 2020

Columns
Marketing
Social Media

Six Questions for 100 Metrics

What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we&39;ll focus on six of them now: Who, What, Where, When, Why, and How. Last week, we looked at 100 ways to measure social media, a master […]

Written by David Berkowitz November 24, 2009November 26, 2020

Marketing
Social Media

The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media

As another way to look at the 100 ways to measure social media, I've broken it out into how the metrics answer six key questions: Who, What, Where, When, Why, and How. I welcome your thoughts on this in the comments and look forward to exploring more ways to organize this. WHO – Who interacted? […]

Written by David Berkowitz November 23, 2009November 26, 2020

Uncategorized

Farewell, Geocities – and mixed feelings over my first website's upcoming disappearance

A week from today, Yahoo! is closing down Geocities. I didn't find out first-hand, as my Geocities page was created with a college email address and despite contacting Yahoo years back, I never could get access to it again. I happened to read about the news on Mashable.  I created my page in college in […]

Written by David Berkowitz October 19, 2009November 26, 2020

Uncategorized

Light posting ahead…

The next couple weeks I'll be on vacation and will be refreshed for more blogging later on this month. You will see a number of posts which weren&39;t especially time sensitive (they should be useful and interesting, I hope), but without the in-depth columns every week. I&39;ll be back soon though. Feel free to browse […]

Written by David Berkowitz October 12, 2009November 26, 2020

Columns
Mobile
Social Media

When Mobile Apps Go Social

Originally published in MediaPost's Social Media Insider When Mobile Apps Go Social Not all mobile applications are social, but those with social elements will keep pushing social media&39;s boundaries forward. Last week, we took a look at how consumers use mobile social networks. This week, we&39;ll look at four mobile applications, and to keep things […]

Written by David Berkowitz September 22, 2009November 26, 2020

Uncategorized

A Reminder of the Power of Reviews

On the way home today, I went to the barber around the corner from my apartment in Manhattan. Naturally (ummm) the conversation turned to online marketing. Really. Normally the father cut my hair. Today it was the son, Paul. He wanted to know about free ways to do online marketing and advertising, and I started […]

Written by David Berkowitz September 11, 2009November 26, 2020

Columns
Food and Drink
Social Media
Travel

Social Brands In The City Of Angels

Originally published in MediaPost A yummy Yucatanian spread at Chichen Itza in South LA, which we found in Zagat Social Brands In The City Of Angels I swore this would be a vacation. It was so weird taking a cab to JFK and not asking for a receipt, but I was ready to embrace it. […]

Written by David Berkowitz September 8, 2009November 26, 2020

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Social Integration: Harmonizing Social Channels event (partner plug)

Farewell, Geocities – and mixed feelings over my first website's upcoming disappearance

Light posting ahead…

A Reminder of the Power of Reviews

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