39 Archives - Page 15 of 22

Columns
Personal
Social Media

What A Camp Counselor Can Teach You about Social Media

Today's column channels some fun camp memories. I was walking through Madison Square Park on the way to work and saw a woman with two kids in matching blue t-shirts, and suddenly I was back – metaphorically – at Beth El. One personally gratifying experience in writing this was realizing how many of those memories […]

Written by David Berkowitz August 25, 2009November 26, 2020

Search Engine Marketing
Social Media

A Couple Quick Thoughts on Facebook's FriendFeed Acquisition

I'll save writing a custom post on this as I&39;m on the road at an event at the moment (surprise), but between some train rides and cocktail hours I managed to share a few thoughts in Ad Age and BusinessWeek.  In BusinessWeek, I basically make FriendFeed sound like search crack for marketers. I think the […]

Written by David Berkowitz August 10, 2009November 26, 2020

Tools and Tips

My New Rules for Contact Management

I've been noticing in my Outlook contacts that there&39;s a lot of dead wood – namely, people who I have no clue who they are, or who I think it&39;s extremely unlikely I&39;ll speak to again (if I do, we can exchange business cards (or Poken, perhaps – I ordered one on Rohit Bhargava&39;s suggestion). […]

Written by David Berkowitz August 5, 2009November 26, 2020

Social Media

Facebook's Response to Jewdar Targeting

Yesterday, I mused about the Jewdar on Facebook – where advertisers kept targeting me based on my religion, even though such option didn't seem to be available. Right as the post went live, someone from Facebook told me: We don’t extend the capability to target by religion.  Therefore, advertisers cannot target users based on their […]

Written by David Berkowitz July 22, 2009November 26, 2020

Columns
Food and Drink
Social Media
Trends

The Truck Stops Here

Here's today&39;s Social Media Insider, originally published in MediaPost. Photo credit: Me. In the future, will all of our restaurants turn into roving trucks? You may not ask yourself that question every day, but answering it will reveal a few things about the evolution of social media. This megatrend of trucks serving gourmet food is […]

Written by David Berkowitz July 14, 2009November 26, 2020

Uncategorized

The Future of Digital Media: One Video, a Dozen Experts (and me)

Scott Hoffman, a great marketer and pundit with social network ad platform Lotame, recently shot a video at a Digiday event where he asked a bunch of smart people about the future of digital media. I must have been in the way or something because he included me in a pretty savvy bunch. He pulled […]

Written by David Berkowitz July 6, 2009November 26, 2020

Flubs, Gaffes, and Blunders

Facebook Scam Alert: Friend Robbed at Gunpoint, Needs Cash from Western Union

Update: After publishing this I wrote a column with a little more color and an abridged transcript. I just got instant messaged by a scammer through Facebook. Here’s the gist of the scam: Someone IMs you on Facebook posing as a real friend – he has full access to the friend’s account, even having posted […]

Written by David Berkowitz July 3, 2009November 26, 2020

Columns
Conferences and Events
Social Media

Six Ways to Improve Conferences

Try to keep these people engaged (140 Characters Conference by David Berkowitz via Flickr) Today's Social Media Insider, originally published in MediaPost In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They weren&39;t evenly dispersed; May brought a stretch of four events in […]

Written by David Berkowitz June 30, 2009November 26, 2020

Blogging
Conferences and Events

Conference Blogging Policies Need Updating

Conference blogging continues to fill a strange niche. In many ways, conference tweeting is overtaking it; far more people actively tweet events these days than blog them. Events I’ve participated in have taken a mixed approach to welcoming bloggers, from those that treat bloggers like press to those that don’t welcome them at all. I […]

Written by David Berkowitz June 29, 2009November 26, 2020

Columns
Social Media

A Playbook for Planning Ahead – Behind the Scenes of Marketing the Social Marketing Playbook

I was traveling this week so I didn't get to post this week&39;s Social Media Insider until now. The column appears after the embedded Playbook, which you can freely download and share.360i Social Marketing Playbook One of the best lessons you can learn while engaging with social media is that you can never plan too […]

Written by David Berkowitz June 26, 2009November 26, 2020

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My New Rules for Contact Management

The Future of Digital Media: One Video, a Dozen Experts (and me)

Facebook Scam Alert: Friend Robbed at Gunpoint, Needs Cash from Western Union

Conference Blogging Policies Need Updating

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