39 Archives - Page 9 of 22 - Serial Marketer

Social Action

Celebrate My Birthday by Feeding Thousands of People in Need

I don't believe I&39;ve ever referenced my birthday here on this blog during my birthday proper, but this year I&39;m trying something a little different.  Last year, in thanks to the hundreds of birthday well wishers on Facebook and elsewhere, I expressed my gratitude by making a donation to the Food Bank of New York […]

Written by David Berkowitz October 24, 2012November 26, 2020

Books

The 11 Minute Version of “The Honest Truth about Dishonesty”

Dan Ariely, one of my favorite authors and social scientists, just shared an 11-minute animated video of his talk on his book "The Honest Truth about Dishonesty."  I love that the video gets into an especially salient point for consumers, marketers, and mobile commerce:&0160; If you think about it, we're becoming a cashless society. We&39;re […]

Written by David Berkowitz October 22, 2012November 26, 2020

Books

Just a Thought: Humility

Christopher Nolan is an Irish poet and author who suffered from dystonia, though he managed to defy odds and get his voice – and incomparable style – shared with the world.  In his autobiography Under the Eye of the Clock&0160;(written as a novel), my favorite moment was a brief thought on humility. He was a […]

Written by David Berkowitz October 9, 2012November 26, 2020

Columns
Mobile
Social Media

What’s the Challenge with Mobile Social Media Marketing?

I've got a post this week in Digiday on mobile social media: Mobile social media is like the Reese’s Peanut Butter Cup of marketing: two great tastes that are even better together. Social media is all about communication, and mobile devices are designed around facilitating communication. Now, try to think of great mobile social marketing […]

Written by David Berkowitz October 3, 2012November 26, 2020

Jobs

An Alternative to Klout Scores When Hiring and Seeking

TechCrunch just &39;outed&39; Salesforce for using a Klout score as a "desired skill" for a community manager (bold comments in parentheses are from Drew Olanoff at TechCrunch):  Desired Skills:– Knowledge and use of social media/social networks considered an asset&0160;(Of course, good thinking!)– Ability to work independently and as a part of a team&0160;(Definitely. Smart ask.)– […]

Written by David Berkowitz October 1, 2012November 26, 2020

Conferences and Events

Where We Can Meet During Advertising Week

Hi there. You look familiar. Have we met before? If you're in NYC during Advertising Week next week, we&39;ll have quite a few chances to meet in person, whether or not it&39;s for the first time. Here are five events where I&39;ll be participating: Mobile Media Summit&0160;- New York, NY-Speaker: The Truth about Targeting a Mobile […]

Written by David Berkowitz September 27, 2012November 26, 2020

Columns
Technology

Ad Age Column: Furby Confessions and Attachment Marketing

My latest column in Ad Age is a two-parter: First, it's a confession. My wife and I are so attached to Furby that I&39;m not sure when I&39;ll be able to bring it into the office, if ever: My wife called me the other day saying she was with someone who wanted to talk to […]

Written by David Berkowitz September 26, 2012November 26, 2020

Books

Just a Thought: Marginal Costs

In a new series here I'm tentatively entitling "just a thought," I&39;ll share one piece of good advice or thinking from a great book or article.  Here&39;s Just a Thought from "How Will You Measure Your Life?" by Clayton M. Christensen, with James Allworth and Karen Dillon. The book, written as a sort of &39;last […]

Written by David Berkowitz September 24, 2012November 26, 2020

Uncategorized

Partner Plug: BDI’s Visual Social Media Leadership Forum – 9/20 NYC

MarketersStudio.com is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them (though they do provide me with free passes). They combine of elements that make for a valuable day: strong speakers, a concise […]

Written by David Berkowitz September 10, 2012November 26, 2020

Technology
Tools and Tips

How I Keep Track of Startups and Emerging Technologies – A BestVendor List

Lately, I've been checking into BestVendor, a new service that lets you rate software and apps you use, mostly for business but also for personal purposes. While it&39;s a work in progress, it keeps adding more useful features. One of the latest is Lists, where anyone can create a topical, curated list. Check out my […]

Written by David Berkowitz August 29, 2012November 26, 2020

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39

The 11 Minute Version of “The Honest Truth about Dishonesty”

Just a Thought: Humility

An Alternative to Klout Scores When Hiring and Seeking

Where We Can Meet During Advertising Week

Ad Age Column: Furby Confessions and Attachment Marketing

Just a Thought: Marginal Costs

Partner Plug: BDI’s Visual Social Media Leadership Forum – 9/20 NYC

How I Keep Track of Startups and Emerging Technologies – A BestVendor List

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