Advertising Columns A 12-Step Guide to Solving Every Ad Industry Crisis originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression […] Written by David Berkowitz September 28, 2015November 26, 2020
Conferences and Events See you at the Baltimore Digital Summit September 30? This month, I'm heading to Baltimore for the first time. The occasion? Balimore Advertising Week and the Baltimore Digital Summit. I&39;ll be taking part in two sessions: Giving a talk on How Mobile Marketing Changes When Your New Car is a Smartphone, featuring research from MRY&39;s recent study Moderating a session on Navigating the Evolving […] Written by David Berkowitz September 23, 2014November 26, 2020
Columns Media Social Media What's the Minimal Requirement to be Taken Seriously as a Media Company? The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I&39;ve clearly been a fan over the […] Written by David Berkowitz August 4, 2014November 26, 2020
Columns Social Media 10 Ways Facebook Has Changed Since 2004 10 Ways Facebook Has Changed Since 2004originally published in MediaPost's Social Media Insider Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since then. Here are 10 quotes from […] Written by David Berkowitz August 21, 2012November 26, 2020
Columns Social Media The Infinite Moment of Truth Some moments can last forever. As a marketer, you have the power to create such moments yourself. Are you ready for your moment of truth? You better be. The “moment of truth” concept has been around for years now. There are three you may have heard of so far, and I’ll make the case for […] Written by David Berkowitz July 26, 2011November 26, 2020
Columns Mobile Social Media A Mobile, Eventful, App-Filled Year in Review   The Ten Plagues of Social Media View more presentations from David Berkowitz. A Mobile, Eventful, App-Filled Year in ReviewOriginally published in MediaPost's Social Media Insider After writing 44 Social Media Insider columns this year, this 320th contribution to MediaPost offers a good time to reflect on what happened in 2010. Several themes emerged, with […] Written by David Berkowitz December 28, 2010November 26, 2020
Columns Social Media Five Reminders For Social Media Marketers Originally published in MediaPost's Social Media Insider   Five Reminders about Social Media Marketing View more documents from David Berkowitz. When Facebook announced its new messaging service yesterday, you had to listen closely if you wanted to hear what social network founder Mark Zuckerberg said about brands. He mentioned that 350 million of Facebook&39;s 500 […] Written by David Berkowitz November 16, 2010November 26, 2020
Flubs, Gaffes, and Blunders As Slate Shows with Siemens, Contextual Ad Targeting Still Needs to be Trained I was reading through an article on Slate analyzing Mitt Romney's comments about a proposed U.S.-Russia nuclear arms treaty and did a double-take. It started to talk about rail-based missiles, and then went on for a bit. Right next to the article was an ad from Siemens touting the benefits of high-speed railroads. I wonder […] Written by David Berkowitz July 7, 2010November 26, 2020
Columns Games Social Media Arming My Mafia At 7-Eleven Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […] Written by David Berkowitz June 15, 2010November 26, 2020
Columns Emerging Media Marketing Social Media The Motivation Bubble Originally published in MediaPost's Social Media Insider   We&39;re getting so good at motivating consumers that we&39;re motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We&39;ll get to that challenge shortly. Let&39;s backtrack to the present, where I have a […] Written by David Berkowitz May 11, 2010November 26, 2020
