10 Ways Facebook Has Changed Since 2004

10 Ways Facebook Has Changed Since 2004originally published in MediaPost's Social Media Insider Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since then. Here are 10 quotes from […]

Five Reminders For Social Media Marketers

Originally published in MediaPost's Social Media Insider   Five Reminders about Social Media Marketing View more documents from David Berkowitz. When Facebook announced its new messaging service yesterday, you had to listen closely if you wanted to hear what social network founder Mark Zuckerberg said about brands. He mentioned that 350 million of Facebook's 500 […]

Arming My Mafia At 7-Eleven

Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […]

The Motivation Bubble

Originally published in MediaPost's Social Media Insider   We're getting so good at motivating consumers that we're motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We'll get to that challenge shortly. Let's backtrack to the present, where I have a […]