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A Social Media Insider’s Recap of 2009

Originally published in MediaPost Amazingly, some highlights from this year had nothing to do with photogenic cats. A Social Media Insider’s Recap of 2009 Assuming you’re working this week, hopefully you have some time to catch up. If you’ll indulge me, I’ve rounded up what I’d consider the highlights from the past year of my […]

Written by David Berkowitz December 29, 2009November 26, 2020

Columns
Culture
Fun
Social Media

Kosher Ham's Jewdar Tell-All

Originally published in MediaPost's Social Media Insider   It&39;s one of the most critical, controversial issues of our time. It&39;s been the subject of more columns than MySpace. Even the Talmud, the great repository of Jewish debate and wisdom, is at a loss to comment on it. Yes, in what&39;s undoubtedly the greatest miracle since […]

Written by David Berkowitz December 8, 2009November 26, 2020

Advertising
Columns
Social Media

The Social Graph Ad Targeting Buyer's Guide

Social Graph by Rafiq Phillips via Flickr From today&39;s Social Media Insider in MediaPost The Social Graph Ad Targeting Buyer's Guide The "what&39;s next" in ad targeting is well upon us: targeting consumers based on their social graphs. If you&39;re an advertiser or you represent one, you may have tried targeting consumers based on when […]

Written by David Berkowitz August 11, 2009November 26, 2020

Columns
Social Media

CPSA (Cost Per Social Action): The New Pricing Model for Social Media?

Originally published in MediaPost's Social Media Insider. I&39;d love your comments below. CPSA: The New Pricing Model For Social Media? What&39;s the best way to price social media advertising or marketing programs? That&39;s one of those questions that screams for the ever-honest "it depends" answer. Maybe that&39;s because we need a new pricing model. Let&39;s […]

Written by David Berkowitz August 4, 2009November 26, 2020

Advertising
Columns
Social Media

The J-Files: Jewdar Theories

Everyone seems to have a theory on Jewdar.   Last week, I&0160; chronicled a resurgence in the mysterious religious ad targeting on Facebook. Facebook confirmed my suspicion about the limits of ad targeting on the social network. A spokesperson told me, "We don't extend the capability to target by religion. Therefore, advertisers cannot target users […]

Written by David Berkowitz July 28, 2009November 26, 2020

Conferences and Events
Media

Online Media Panel – Gotham Media Ventures Breakfast Tackles The Future of News and Information

Earlier, I posted coverage of the traditional media panel from today&39;s Gotham Media Breakfast. Now we get to the online panel coverage. Overall, I found the traditional media panel more compelling for a number of reasons: Times are especially tough for traditional media companies, so it's really great timing to hear their strategies for dealing […]

Written by David Berkowitz January 15, 2009November 26, 2020

Columns
Video

Pausing To Rate YouTube’s Sponsored Video

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]

Written by David Berkowitz November 18, 2008November 26, 2020

Advertising
Fun
Social Media

Facebook's Jewdar Strikes Again

I can’t avoid it. Facebook’s Jewdar is too damn strong. Maybe I should give up and put my religion on my profile already, and then drape my profile in an Israeli flag. Once again, I’m getting pinned as Jewish there. See the ad below. I already reached out to them to find out more. Update: […]

Written by David Berkowitz October 7, 2008November 26, 2020

Social Media

The Chutzpah of Facebook's Jewdar

I covered this on the blog yesterday, and there’s more coverage from AdFreak (via David Griner) and WebMetricsGuru (Marshall Sponder’s blog). Here’s today’s column on it in MediaPost in case you can’t get enough of Facebook’s run-in with the Catskills. The Chutzpah of Facebook’s ‘Jewdar’ I swore I wasn’t going to write about Facebook again […]

Written by David Berkowitz July 17, 2008November 26, 2020

Campaigns
Fun
Social Media

There's a Possum in Your Kitchen, or the Best and Worst Viral Calling Campaign Ever

The phone rings. It’s a vaguely familiar voice saying there’s a possum in your kitchen, or your car’s about to be towed, or someone found your doll collection. At the end, there’s some reference to pizza. That’s it. The call’s courtesy of a DiGiorno pizza MySpace page that presents The Ditcher, and it’s one of […]

Written by David Berkowitz April 30, 2008November 26, 2020

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Online Media Panel – Gotham Media Ventures Breakfast Tackles The Future of News and Information

Pausing To Rate YouTube’s Sponsored Video

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