blogging Archives - Serial Marketer

Blogging
Personal

Welcome to the Future Home of Serial Marketer

In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Now, some change is coming. I will […]

Written by David Berkowitz May 16, 2016November 26, 2020

Blogging
Conferences and Events
Social Media

Coca-Cola Brings Conversations to BDI's Social Communications: The Case Studies

This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]

Written by David Berkowitz May 12, 2009November 26, 2020

Uncategorized

TypePad SEO to the Rescue: It's About Freakin' Time

I’ve been a TypePad blogger since November 2005. One of my biggest gripes with it has been the inability to create your own file names, or use an entire post’s title as a filename. Having the full title in there can be a huge help for SEO. Now, finally, TypeP addressed this with their new […]

Written by David Berkowitz October 23, 2008November 26, 2020

Social Media

Facebook F8 Live Blog

Written by David Berkowitz July 23, 2008November 26, 2020

Arts and Entertainment
Blogging
Columns
Search Engine Marketing

Live Blogging and Searching the Oscars

The MediaPost column from this past week is an excerpted, edited version of a post that ran on this blog a week ago during the Oscars. It’s included below, and continues in the extended entry. Two notes before proceeding: 1) Apparently, I’m really wearing my cultural illiteracy on my sleeve by not knowing who Edith […]

Written by David Berkowitz March 2, 2008November 26, 2020

Blogging
Sports

If You Blog, Don't Go for the Gold

Not that I’ve ever been in contention for qualifying for any Olympic sports (it’s not my fault there are no PowerPoint events), but PaidContent today gives a reason why you’re much better off blogging about the Olympics from your couch than the Olympic Village. It’s so incredible that I’m posting their summary in full: The […]

Written by David Berkowitz February 18, 2008November 26, 2020

Blogging

Orlando Jeweler's Link Bait Prize for Bloggers

Here’s an interesting case study of how a private retailer with all of two stores, both in Florida, is using social media. While I might expect a bit more polish especially if a larger brand tried this, I think it’s a good stab at this. Don Lair wrote in from GoldsmithJewlery.com notifying me about a […]

Written by David Berkowitz January 21, 2008November 26, 2020

Blogging

Ego Post Alert: Todd Andrlik Interviews This Ad Age Power 150 Marketing Blogger

As a blogger, I can’t help but share the occasional ego post. But without ego, there would be no bloggers, so assuming you’re reading this of your own free will, it’s a hidden cost of your time reading it. On that note, Todd Andrlik, founder of the Power 150 Marketing Blogs that has since been […]

Written by David Berkowitz January 11, 2008November 26, 2020

Blogging

Blogging Inspiration: Wedding Blogging

I’ll start the new year off with a post inspired by an email from my personal life that should be a good read for those considering blogging professionally. The New York Times ran an article several days ago on the opportunities and challenges of small business owners blogging, summing up blogging as a "low-cost, high […]

Written by David Berkowitz January 1, 2008November 26, 2020

Social Action

Happy Blog Action Day – Bloggers Unite for the Environment

The environment’s great. Without it, there would be no bloggers, and no blogs, and no Daily Show, and all of that would be a tragedy. In light of that, I’ll spread the word courtesy of TypePad, the blog publishing platform that I’ve used since this blog’s birth nearly two years ago, about Blog Action Day. […]

Written by David Berkowitz October 15, 2007November 26, 2020

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Welcome to the Future Home of Serial Marketer

TypePad SEO to the Rescue: It's About Freakin' Time

Live Blogging and Searching the Oscars

Orlando Jeweler's Link Bait Prize for Bloggers

Ego Post Alert: Todd Andrlik Interviews This Ad Age Power 150 Marketing Blogger

Blogging Inspiration: Wedding Blogging

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