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Coca-Cola Brings Conversations to BDI's Social Communications: The Case Studies

This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]
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