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Offerpal Befriends Direct And Brand Marketers

Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]
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  1. Research
  2. Social Media

LeeAnn Prescott Gives a State of Social Media in Numbers

LeeAnn Prescott, a longtime research analyst friend, is sharing some great research on social media. I’ve embedded her presentation below and shared a couple bullets from VentureBeat (there’s far more there, where she’s a regular contributor), and you can find more analysis on her Research-Write blog. A couple highlights:   One in four (25%) US […]
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