Video The Secret’s Out: I’m Not the Son of Sam Unfortunately, Adweek has disclosed my deepest secret: I am not the Son of Sam serial killer. In the process, I talk about what it’s like taking on the CMO role at MRY, what Edward Snowden has to do with Snapchat, and what it’s like having such a notorious name. The original post from Adweek even […] Written by David Berkowitz August 26, 2013November 26, 2020
Uncategorized Coming Out of a Travel Coma: The Best Links of the Past Few Weeks Instead of working at my day job, I was learning a new trade at a carpet school near Giza in Egypt I was away for a couple weeks and have been catching up on what I can, selectively of course. Below are a number of my favorite links in case you’ve missed any. They’re in […] Written by David Berkowitz October 27, 2009November 26, 2020
Uncategorized Farewell, Geocities – and mixed feelings over my first website's upcoming disappearance A week from today, Yahoo! is closing down Geocities. I didn't find out first-hand, as my Geocities page was created with a college email address and despite contacting Yahoo years back, I never could get access to it again. I happened to read about the news on Mashable.  I created my page in college in […] Written by David Berkowitz October 19, 2009November 26, 2020
Columns Social Media A Playbook for Planning Ahead – Behind the Scenes of Marketing the Social Marketing Playbook I was traveling this week so I didn't get to post this week&39;s Social Media Insider until now. The column appears after the embedded Playbook, which you can freely download and share.360i Social Marketing Playbook One of the best lessons you can learn while engaging with social media is that you can never plan too […] Written by David Berkowitz June 26, 2009November 26, 2020
Social Media 360i POV and Ad Age Coverage of Preparing for Facebook Vanity URLs Consumers and marketers have something in common: Friday night, they’ll both get to claim vanity URLs on Facebook so that they’ll have names like facebook.com/joeshmoe. Marketers, or anyone with Pages (as opposed to profiles) have a harder time, since they need to have 1,000 fans as of the end of May. To read up on […] Written by David Berkowitz June 11, 2009November 26, 2020
Emerging Media Marketing Research Social Media What’s Your Take on 360i’s Social Marketing Playbook? On top of writing a weekly column, contributing to Ad Age, and posting at 360i’s Digital Connections blog, I’ve had another side project that’s kept me – and quite a number of my colleagues – busy over the past couple months. Today, my agency 360i released its Social Marketing Playbook, a comprehensive guide for how […] Written by David Berkowitz June 9, 2009November 26, 2020
Uncategorized Recommendations and References Katherine Panessidi, Content Director, iMedia: With so much information coming out of CES, your summary was comprehensive and insightful for the marketers in the room. The tone of the conversation both on and off the stage was heightened and amplified with your perspective and expertise. Jennifer Wainwright, re: iMedia Brand Summit: The recap if the […] Written by David Berkowitz April 13, 2008November 26, 2020
Fun 12 Classic Ad Types, via Slate From Slate – The 12 Classic Ad Formats – a great primer, though some of the categories are so broad and vague that they basically serve as catch-alls. Written by David Berkowitz July 25, 2007November 26, 2020
Fun Dogster's Hand Feeds It One of my favorite social networking sites, Dogster, has a good reason to bark: The profitable site just landed $1 million in funding. I love the quote describing the position of founder Ted Rheingold: It is all about the dogs, but then it isn’t really. Sure, dog owners are flocking to the site so that […] Written by David Berkowitz September 15, 2006November 26, 2020
