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Columns
Social Media

Why Google+ Doesn't Matter

Why Google+ Doesn't Matter"Originally published in MediaPost&39;s Social Media InsiderFind me on Google+ here, and read the Google+ FAQ Google+ is the future of social media! It&39;s better than Facebook and Twitter and CatPaint combined! It can haz cheezburger! Or maybe not. The past two weeks have painted an overly sanguine portrait of Google+&39;s new […]

Written by David Berkowitz July 12, 2011November 26, 2020

Columns
Social Media

Why Google+ Matters

This is a longer version of a column that ran in MediaPost’s Social Media Insider. If you're using it, find me there at gplus.to/dberkowitz . I’m done writing about Google+, at least for today. Fortunately, I still have enough material for a column thanks to the powers of crowdsourcing – the act of tapping the […]

Written by David Berkowitz July 7, 2011November 26, 2020

Columns
Social Media

Your Google Plus FAQ

Originalyl published in MediaPost's Social Media Insider By now, you&39;ve had a chance to try out Google Plus or read countless posts about it from the lucky thousands or millions or however many have access. If you&39;re like me, you&39;ve jumped from one column saying how it&39;s Google&39;s best homegrown social service ever (compared to […]

Written by David Berkowitz June 30, 2011November 26, 2020

Columns
Mobile
Social Media

The 7 Social Stages of NFC

Will the next iPhone have NFC? That will move NFC along to the final stage when it happens. (image source: Business Insider) The 7 Social Stages of NFC Originally published in MediaPost’s Social Media Insider; for more, read my post in Ad Age on why George Costanza would love Google Wallet If near field communication […]

Written by David Berkowitz June 1, 2011November 26, 2020

Books

Googley Lessons from Author Aaron Goldman

I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour&0160;where […]

Written by David Berkowitz September 8, 2010November 26, 2020

Columns
Social Media

Wake Up When Google Bores You

Google's trailer for virtual world Lively lives on, even if the site doesn&39;t Wake Up When Google Bores You The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to […]

Written by David Berkowitz July 6, 2010November 26, 2020

Mobile
Search Engine Marketing

Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious

I recently gave Google Voice another shot. I was an early user that never used it much, partially because I didn't like my phone number much. I checked it out again and paid $10 to switch my number to something more memorable. You can even search for number strings in your preferred area code, like […]

Written by David Berkowitz June 28, 2010November 26, 2020

Conferences and Events
Search Engine Marketing

Vote on Questions to Ask Google's Dylan Casey at TWTRCON

Today I'm interviewing Google Search Product Manager Dylan Casey (right) at TWTRCON, an event about the real-time Web. As a first, I&39;m sharing my questions in advance not just with Dylan, but with everyone. You don&39;t just get to see them – you get to vote on them. Go here: http://bit.ly/twtrconDC I can&39;t promise I&39;ll […]

Written by David Berkowitz June 14, 2010November 26, 2020

Google Lets You Create Your Own Search Story Super Bowl Ad

Did you love Google’s Super Bowl ad? Do them one better. Create your own. I couldn’t resist – mine’s below. Hat tip to TechCrunch. And then I couldn’t resist – created one more:

Written by David Berkowitz April 12, 2010November 26, 2020

Columns
Mobile

Early Thoughts on iPad and iAd Marketing in Ad Age

Image via CrunchBase I was able to get a few thoughts in Ad Age on what both the iPad and then Apple's iAd platform mean for marketers. You can read the full article there; I&39;m not resposting it here. A couple other random thoughts relating to it: I did, as noted in the piece, write […]

Written by David Berkowitz April 10, 2010November 26, 2020

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Googley Lessons from Author Aaron Goldman

Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious

Vote on Questions to Ask Google's Dylan Casey at TWTRCON

Google Lets You Create Your Own Search Story Super Bowl Ad

Early Thoughts on iPad and iAd Marketing in Ad Age

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