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Columns
Social Media

Dr. Jekyll and Mr. Hyde Debate the Pros and Cons of Google Buzz in Ad Age

I wrote a post about Google Buzz that appeared in Ad Age&39;s Digital Next today. I'm torn on the service, more than usual as far as these go. It got to the point where I played out a debate in the post, using the upbeat Dr. Jekyll and the misanthropic Mr. Hyde as foils. Hyde: […]

Written by David Berkowitz February 10, 2010November 26, 2020

Conferences and Events
Mobile

The Mobile POV from Experts at Digital Hollywood at CES

This is reposted from 360i&39;s Digital Connections.  &0160; While at the Consumer Electronics Show, I moderated a panel at Digital Hollywood on “Mobile Commerce and Content: The Mobile Web, Texting, Search, and Advertising Options.” As you can see, the panel covered a lot of ground, and I can’t begin to capture it all. But I […]

Written by David Berkowitz January 11, 2010November 26, 2020

Columns
Marketing
Social Media

A Social Media Insider’s Recap of 2009

Originally published in MediaPost Amazingly, some highlights from this year had nothing to do with photogenic cats. A Social Media Insider’s Recap of 2009 Assuming you’re working this week, hopefully you have some time to catch up. If you’ll indulge me, I’ve rounded up what I’d consider the highlights from the past year of my […]

Written by David Berkowitz December 29, 2009November 26, 2020

Search Engine Marketing
Social Media

Real Takes on Real-Time Search

Image by Evan Hamilton via Flickr Okay, not the best blog post title, but it was a big day, being featured in both The Wall Street Journal and USA Today on the same topic: real-time search. For newcomers to the field, it's the very hot field where Google, Microsoft&39;s Bing, and a range of startups […]

Written by David Berkowitz November 4, 2009November 26, 2020

Columns
Social Media

Killing the Killer Conspiracies

This guy&

Written by David Berkowitz August 18, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Search 224, Social Media 0 – My Last Search Insider Column

A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […]

Written by David Berkowitz April 21, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]

Written by David Berkowitz April 14, 2009November 26, 2020

Books
Columns
Search Engine Marketing

You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

Image of Rebecca Lieb Here's this week&39;s colun from MediaPost&39;s Search Insider. It&39;s a Part 1 of 2. For Part 2, please share any other questions you have for Rebecca in the blog&39;s comments, via email to marketersstudio @ gmail . com or Twitter at @dberkowitz . If there are too many, I will still […]

Written by David Berkowitz March 18, 2009November 26, 2020

Columns
Search Engine Marketing
Technology

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

This is the latest in a series of posts about and inspired by discussion's with Ford&39;s executive team at CES, including a conversation with CEO Alan Mulally, an interview with Director of Connected Services Doug VanDagens about the future of in-car search, the full interview with VanDagens, and an interview with Ford President of the […]

Written by David Berkowitz January 20, 2009November 26, 2020

Uncategorized

How Should You 'Connect'?

Connect more than 4. Image: Bill.Roehl via FlickrI also blogged about this at 360i&39;s blog, and I've been meaning to write about this more here, but I just wrote a post for Ad Age&39;s DigitalNext blog about the various third-party registration services from Google, Facebook, and MySpace. There, I discuss three rules of thumb for […]

Written by David Berkowitz December 11, 2008November 26, 2020

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The Mobile POV from Experts at Digital Hollywood at CES

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

How Should You 'Connect'?

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