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So Over Google

Image by Ben Oswest via Flickr Today’s column from MediaPost’s Sarch Insider At MediaPost’s Search Insider Summit last week in Park City, Utah, some attendees were frustrated over the economy, and most people were frustrated by the lack of snow. Yet the biggest source of frustration seemed to be Google. It came up during a […]

Written by David Berkowitz December 9, 2008November 26, 2020

Columns
Video

Discovering Hot Spots From YouTube Insights

Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube&39;s Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […]

Written by David Berkowitz November 25, 2008November 26, 2020

Social Media

Facebook Page SEO: Will It Matter?

Image by sitmonkeysupreme via FlickrToday I posted an entry on 360i&39;s blog relating to search engine optimization on Facebook. I'm not going to repost the whole thing, but it&39;s an interesting issue, one I&39;ve been discussing quite a bit with my colleague Mike Levin. The post includes quotes of mine from MediaPost&39;s coverage of the […]

Written by David Berkowitz November 20, 2008November 26, 2020

Columns
Video

Pausing To Rate YouTube’s Sponsored Video

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]

Written by David Berkowitz November 18, 2008November 26, 2020

Uncategorized

Schmoozing With The Swami Of Photo Optimization

Image by shashiBellamkonda via FlickrHere's today&39;s MediaPost column. In the photo below, fittingly posted by Shashi on Flickr, he&39;s the one on the left, posing with Four Hour Workweek author Tim Ferriss at Blog World Expo. I&39;m using the Zemanta plug-in to post these images on the blog. Schmoozing With The Swami Of Photo Optimization […]

Written by David Berkowitz November 4, 2008November 26, 2020

Uncategorized

Just The ‘Factz’ On Smarter ‘Surch Enginez’

What don’t the major search engines do well? That’s a burning question these days from way too many parties. It comes up in John Battelle’s most recent post (one that reminds me how effective a writer he is), which culminates in a plea for teaching search literacy in schools, and then journalist Cyrus Farivar’s thoughtful […]

Written by David Berkowitz October 29, 2008November 26, 2020

Columns

Will Search Advertisers Make MyAds TheirAds?

Here’s today’s column, originally published in MediaPost. Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with MyAds, its self-service display advertising platform. For a few days, it was […]

Written by David Berkowitz October 21, 2008November 26, 2020

Columns
Search Engine Marketing

Google's 2001 Time Warp

Originally published in MediaPost . It might help to read this column aloud in the voice of Andy Rooney. I do a pretty good Andy Rooney – good enough that my wife hates it, and it’s why we don’t watch 60 Minutes much. Google’s 2001 Time Warp What were you searching for in January 2001? […]

Written by David Berkowitz October 14, 2008November 26, 2020

Uncategorized

Google Adds a Footnote to the Blog Search Column

Written on the plane, to sync up via email when I land in Atlanta… Sure enough, as soon as I posted my column on Google Blog Search, Google updated it significantly. I haven’t gotten to test it out, as I’m writing this in transit, but Read/Write Web has a good recap . Marshall […]

Written by David Berkowitz October 2, 2008November 26, 2020

Columns

Browser Optimization Means Search 101

Here’s this week’s MediaPost column: Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned — now are more important than they’ve been in years for bringing people […]

Written by David Berkowitz October 2, 2008November 26, 2020

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google

So Over Google

Discovering Hot Spots From YouTube Insights

Pausing To Rate YouTube’s Sponsored Video

Just The ‘Factz’ On Smarter ‘Surch Enginez’

Will Search Advertisers Make MyAds TheirAds?

Google's 2001 Time Warp

Google Adds a Footnote to the Blog Search Column

Browser Optimization Means Search 101

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