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What Facebook Learned from Search

Is Facebook really trying to steal Google’s fire? Should we just call it Faceboogle? Maybe not. See the full post in the extended entry; it was originally published in MediaPost. What Facebook Learned from Search Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which […]

Written by David Berkowitz November 20, 2007November 26, 2020

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Search Engine Marketing
Social Media

Facebook Ad Targeting: From 2007 To 1984

Originally published in MediaPost, the full column’s in the extended entry. IS FACEBOOK’S ADVERTISING PLATFORM IN 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between Facebook and Google in the press are overblown, Facebook’s ad platform […]

Written by David Berkowitz November 13, 2007November 26, 2020

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Search Engine Marketing

Unearthing Your Hidden SEO Gurus

This is the most recent column penned for MediaPost’s Search Insider; it continues in the extended entry. HOW MANY of these actions have you conducted in a professional capacity for your company or a client? * Posted a video to YouTube with a few tags and a remotely descriptive title. * Rated your company’s video […]

Written by David Berkowitz October 24, 2007November 26, 2020

Search Engine Marketing

Search Assist: Yahoo vs. Google

Responding to yesterday’s post about Yahoo’s new Search Assist feature, Daniel Riveong posted: I’m curious about how different this functionality is from the FireFox’s search assist (when you use the Google search box) or from Google’s own labs. I already use the FireFox version of this heavily. It’s a good question, one that arises […]

Written by David Berkowitz October 4, 2007November 26, 2020

Social Media

SocialRank's Vishen Lakhiani – Exclusive Interview

Today marks the launch of 30 new sites from SocialRank, the technology powered by MindValley which culls lists of the most important stories from blogs in a range of categories. I participated in the beta, and some of these sites, now that they’re live, are ones I’ve bookmarked and will likely read regularly. To provide […]

Written by David Berkowitz October 1, 2007November 26, 2020

Conferences and Events

OMMA Keynote: Google

Note: I’ll be publishing these posts on the fly, including expanding existing posts, so they may change from one minute to the next. Keynote speaker: Eileen Naughton, Director, Media Platforms, Google Here’s the big shocker from Google this morning: search is a core consumer behavior. She then compared media surveys of Super Bowl ads from […]

Written by David Berkowitz September 24, 2007November 26, 2020

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Search Engine Marketing
Social Media

Search's MySpace Age Arrives

Here’s the latest Search Insider column, via MediaPost. The original working title was “Yo Momma’s a Search Engine,” but it was a little too much of a stretch, especially tying that into the intro and conclusion. As always, it continues in the extended entry. Search’s MySpace Age Arrives By David Berkowitz MediaPost’s Search Insider QUICK: […]

Written by David Berkowitz September 5, 2007November 26, 2020

Columns
Search Engine Marketing

Google's Faces of the Stranger: The Babysitter

It’s a sporadic posting week; yesterday I was in Kansas City, MO for a few hours before heading to DC. This column continues last week’s series about Google’s Faces of the Stranger (the reference being to Billy Joel, not Camus). As always, it’s originally published on MediaPost, and there’s more in the extended entry. I […]

Written by David Berkowitz August 22, 2007November 26, 2020

Columns

Google's Faces of The Stranger

Maybe I just need to let off steam, but I’m putting some of my favorite companies through the ringer this week – first LinkedIn, and now Google. There’s a lot to say about Google these days, and I welcome your take as we all collectively try to make sense of what they’re doing. Here’s the […]

Written by David Berkowitz August 14, 2007November 26, 2020

Columns

Evolving Requirements For SEO

From MediaPost’s Search Insider; it continues in the extended entry Could the rules for search engine optimization change overnight? It’s unlikely, but you might have that thought after reading a column by Dorian Benkoil in the Jack Myers Media Business Report last week, “When Will Programmable and Semantic Search Replace Spiders and Web Crawling?” […]

Written by David Berkowitz August 8, 2007November 26, 2020

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Unearthing Your Hidden SEO Gurus

Search Assist: Yahoo vs. Google

OMMA Keynote: Google

Google's Faces of the Stranger: The Babysitter

Google's Faces of The Stranger

Evolving Requirements For SEO

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