google Archives - Page 9 of 10

Conferences and Events
Marketing
Media
Search Engine Marketing

Search, Media, and Marketing – iHollywood

More from iHollywood – a great panel, and hopefully the notes capture a lot of these best practices for search engine marketing. Search, Media, and Marketing *Dave Fall, VP Product Mgmt – Search Technology, DoubleClick *Adam Stewart, Industry Dir – Media & Entertainment, Google *Dema Zlotin, Founder & VP – Strategic Services, SEMDirector *Robert Hayes, […]

Written by David Berkowitz July 19, 2007November 26, 2020

Emerging Media
Social Media

Web Widget Optimization

Tomorrow’s column is a first take on Web Widget Optimization, almost a preview for what a primer will be. Surprisingly, there were only 97 results in Google for "widget optimization" and none for "web widget optimization." The same was true for "integrated asset digitization" when that column came out, but maybe this will be a […]

Written by David Berkowitz July 15, 2007November 26, 2020

Flubs, Gaffes, and Blunders

Amazon's Ill-Timed Ad

Someone’s slacking in turning their ads off. See below from Google. A wrestler murdered his family and committed suicide, and this is the one ad that appears for a related search. Whoops. The news:Authorities reveal how WWE’s Benoit died The Ad:Wwe Benoit at Amazon.comDiscover Amazon’s new Toy StoreQualified orders over $25 ship freeAmazon.com/toys Screenshot below.

Written by David Berkowitz June 27, 2007November 26, 2020

Search Engine Marketing

Anyone But Google

This is clearly the year of ABG – “Anyone But Google.” It’s inevitable, but why are search engine pundits leading the charge? The first pundit of note as a decent excuse – Charles Knight has made a name for himself raising awareness of hundreds of alternative search engines. He’s done a phenomenal job building that […]

Written by David Berkowitz June 25, 2007November 26, 2020

Search Engine Marketing

The Google Alphabet (or, G is for Google)

When using Google Suggest, the feature in Google Labs that suggests new search terms as you type, Google will recommend queries when you type a single letter. What would an alphabet book look like according to Google? It would be sponsored by Web 2.0 companies, include a number of retailers, and provide a pretty decent […]

Written by David Berkowitz June 13, 2007November 26, 2020

Columns
Search Engine Marketing

Ask 3D’s Answer To Holistic Search

The new Ask 3D kept pulling me in different directions. I first stumbled on it before I even read about the overhaul, was unimpressed, and then went back to whatever else I was doing as I needed to get something done and didn’t have time to play with it. Then I started getting to know […]

Written by David Berkowitz June 12, 2007November 26, 2020

Search Engine Marketing

Aloha, Mahalo – I'm Betting On the Algorithm

You’ve seen a first draft of this column if you’ve been reading the blog regularly, but there’s a lot more meat in this more formal edition, with some new ideas, some others that are more fleshed out, and some elimination of redundant phrases that I kept using when I banged out the blog post. Based […]

Written by David Berkowitz June 5, 2007November 26, 2020

Research

Relevance in Aggregate: Dogpile

Dogpile came out with an update of its study about how there’s very little overlap among search top search results for the major engines. Here are the highlighted stats: Only 0.6% of 776,435 first-page search results were the same across the top four Web search engines Between 38% and 46% of all searches fail to […]

Written by David Berkowitz June 1, 2007November 26, 2020

Columns
Personal

Google vs. Grandmom vs. Tom Clancy

Some of the warmest responses I ever received to a Search Insider column were for a column that fittingly had almost nothing to do with search. It was called “Google vs. Grandmom,” the story of my grandmother’s quest to embrace the Internet. Over the course of her life, that’s been among the most trivial of […]

Written by David Berkowitz May 30, 2007November 26, 2020

Columns

From Vertical To Universal To Holistic

Here’s today’s column, originally published in MediaPost, which continues in the extended entry. GOOGLE JUST GOT MORE HONEST. That’s the main premise behind its universal search announcement last week. Honesty has a way of making a lot of people worried, but the immediate implications for marketers are minimal. It does, however, provide marketers with the […]

Written by David Berkowitz May 22, 2007November 26, 2020

Posts navigation

Newer posts

Older posts

google

Search, Media, and Marketing – iHollywood

Amazon's Ill-Timed Ad

Anyone But Google

The Google Alphabet (or, G is for Google)

Ask 3D’s Answer To Holistic Search

Aloha, Mahalo – I'm Betting On the Algorithm

Relevance in Aggregate: Dogpile

Google vs. Grandmom vs. Tom Clancy

From Vertical To Universal To Holistic

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!