Research Social Media So You Want to be a Social Strategist. Now What? Update: I embedded the report below. Thanks to a heads up from Jeremiah Owyang, I was able to review Altimeter Group's new report, "Career Path of the Corporate Social Media Strategist," with enough time to share a few thoughts now that it&39;s released. Who should read it: Anyone who is a social media strategist (especially […] Written by David Berkowitz November 10, 2010November 26, 2020
Marketing Social Media A Framework for Social Marketing Analytics Sorry, folks – I got a copy of this great report a day early and I'm a few days late in getting it to you. But you&39;ll soon see why. When you get a 20-page report in your inbox with meat on (mostly) every page, you want to take some time before reading it, let […] Written by David Berkowitz April 26, 2010November 26, 2020
Blogging Conferences and Events Social Media How to Twitter an Event There’s a lot of discussion now around how Twitter can be used at events. It gets even more interesting when the people on stage try to use it to monitor the reactions to what they’re saying. Jeremiah Owyang discussed his own experience as a moderator at Web 2.0 where Twitter helped him gauge audience feedback, […] Written by David Berkowitz April 28, 2008November 26, 2020
Columns Search Engine Marketing Social Media Searching for Tweets After I finished the first draft of this column last night, I returned to a post from Jeremiah Owyang on how he uses Twitter and noticed my four examples mirrored his first four of seven. It’s understandable, as there are only so many reliable Twitter tools out there, and most avid tweeters have come to […] Written by David Berkowitz April 15, 2008November 26, 2020
Jobs Public Relations Research Social Media Tools and Tips 8 Ways Job Hunters Can Use LinkedIn's Company Profiles One of the best job hunting resources just launched on LinkedIn: company profiles (thanks to the LinkedIn blog and Jeremiah for the heads up). It tells you so much information about potential employers that it can make your job research so much more productive. Here are seven ways to do it. Check out the parent […] Written by David Berkowitz March 24, 2008November 26, 2020
Advertising Social Media Sports Video Where Could You Rate Super Bowl Ads? First of all, yes, it feels good to be a Giants fan today. The best part was all the screaming out on E 86th Street, people dancing spontaneously in the streets and neighbors who I never knew existed coming to their windows to either join in or watch. More importantly for these purposes, where could […] Written by David Berkowitz February 4, 2008November 26, 2020
Social Media Rate Super Bowl Ads from Twitter Jeremiah Owyang’s creating a Twitter party for rating Super Bowl ads. It’s like a pop-up community, a virtual event adding another layer to the real one. Here’s how to take part: Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account […] Written by David Berkowitz February 3, 2008November 26, 2020
Conferences and Events CES in Review (the unauthorized guide) I ‘m now back from CES. Here’s a quick roundup of highlights that you probably won’t find elsewhere: Best Schwag USB pen from Duracell (granted, Jay Kolbe from Weber Shandwick mentioned these things are eons old – it’s my first though, and it’s a full gigabyte, so not bad utility-wise) Home server children’s book from […] Written by David Berkowitz January 9, 2008November 26, 2020
Social Media Conversation Analysts: Comparing Social Media to Search Colleague Kelly McCoy Williams sent me a great story in the Chicago Tribune about “conversation analysts,” which features friend and blogger Jeremiah Owyang. The article writes: For consumers, social media “gives them an opportunity to tell us exactly what they want and what’s important to them in an uninhibited environment,” Andy Markowitz, Kraft’s director of […] Written by David Berkowitz November 28, 2007November 26, 2020
Social Media To Twitter or not to Twitter?: The Perils of Micromedia Update: If you’re new to this post, be sure to read the comments thread. It’s an amazing discussion. I’m still not convinced Twitter’s worth the time investment for most people, but there are some great examples of ways that it could make an impact for some. Oh, and since I didn’t mention it earlier, follow […] Written by David Berkowitz October 15, 2007November 26, 2020
