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Conferences and Events
Mobile
Social Media

Why Mobile Social Media Matters – Download the Keynote Presentation

I had the honor yesterday of presenting a keynote address on mobile social media, and the best part is I can share it. As I mentioned in the post on 100+ lessons from 100+ events, it's hard to simply upload these presentations outright since they lose context, so I&39;ve edited and annotated the presentation. Sources […]

Written by David Berkowitz September 22, 2010November 26, 2020

Books

Googley Lessons from Author Aaron Goldman

I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour&0160;where […]

Written by David Berkowitz September 8, 2010November 26, 2020

Mobile

Catch all the Mobile Marketing POVs from 360i's Summer Series

Traveling to the Galapagos might have been a major highlight this summer, but another proud accomplishment was working on a series of seven point of view pieces that 360i put out about mobile marketing. The original idea was to update a 10-page report on mobile we put out before. A first draft of the update […]

Written by David Berkowitz August 25, 2010November 26, 2020

Columns
Games
Social Media

Arming My Mafia At 7-Eleven

Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […]

Written by David Berkowitz June 15, 2010November 26, 2020

Columns
Emerging Media
Marketing
Social Media

The Motivation Bubble

Originally published in MediaPost's Social Media Insider   We&39;re getting so good at motivating consumers that we&39;re motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We&39;ll get to that challenge shortly. Let&39;s backtrack to the present, where I have a […]

Written by David Berkowitz May 11, 2010November 26, 2020

Conferences and Events
Social Media

The Ten Plagues of Social Media Slideshow

I’m a big fan of exploring new forms of storytelling, and in its most elemental form, slide shows are just another way to tell a story (even if they’re often used to poorly tell boring stories). In a first for me, I thought a recent column would lend itself well to an experiment where it’s […]

Written by David Berkowitz March 31, 2010November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Social Media

The Ten Plagues of Social Media

Originally published in MediaPost's Social Media Insider  &0160; In honor of the season, where some celebrate the ancient story of slaves&39; exodus from Egypt, it&39;s time for a new telling of the ten plagues: the Ten Plagues of Social Media. All are paired with a counterpart from the ancient rendition. Note that some debates remain […]

Written by David Berkowitz March 30, 2010November 26, 2020

Conferences and Events
Marketing
Social Media

100 Ways to Measure Social Media: Now in Convenient Presentation Form

I just came back from the Promotion Marketing Association&39;s Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had […]

Written by David Berkowitz March 25, 2010November 26, 2020

Columns
Mobile
Social Media

Marketers Sit on Facebook's Mobile Sidelines

Image by benarent via Flickr Originally published in MediaPost’s Social Media Insider Wanted: Tall, blue, handsome site with over 100 million friends who will invite me to your party. — A. Marketer There have been so many big numbers tossed out about Facebook lately, you’d think the site was in the lottery business. Fellow […]

Written by David Berkowitz February 23, 2010November 26, 2020

Columns
Customer Service
Marketing
Social Media

In Search of Your Booker Moment

Have you shoveled any of your consumers’ driveways lately? Just about everyone but Newark, NJ Mayor Cory Booker can put their hands down. Booker, a savvy enough marketer that he can get some positive ink for Newark, is not a bad role model for marketers. As Mashable reported yesterday, New Jersey radio show host Ravie […]

Written by David Berkowitz January 5, 2010November 26, 2020

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