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A Social Media Insider’s Recap of 2009

Originally published in MediaPost Amazingly, some highlights from this year had nothing to do with photogenic cats. A Social Media Insider’s Recap of 2009 Assuming you’re working this week, hopefully you have some time to catch up. If you’ll indulge me, I’ve rounded up what I’d consider the highlights from the past year of my […]

Written by David Berkowitz December 29, 2009November 26, 2020

Columns
Culture
Fun
Social Media

Kosher Ham's Jewdar Tell-All

Originally published in MediaPost's Social Media Insider   It&39;s one of the most critical, controversial issues of our time. It&39;s been the subject of more columns than MySpace. Even the Talmud, the great repository of Jewish debate and wisdom, is at a loss to comment on it. Yes, in what&39;s undoubtedly the greatest miracle since […]

Written by David Berkowitz December 8, 2009November 26, 2020

Columns
Social Media

CPSA (Cost Per Social Action): The New Pricing Model for Social Media?

Originally published in MediaPost's Social Media Insider. I&39;d love your comments below. CPSA: The New Pricing Model For Social Media? What&39;s the best way to price social media advertising or marketing programs? That&39;s one of those questions that screams for the ever-honest "it depends" answer. Maybe that&39;s because we need a new pricing model. Let&39;s […]

Written by David Berkowitz August 4, 2009November 26, 2020

Mobile
Research

Mobile Advertising for Newbies White Paper from Peggy Salz

Peggy Salz, a blogger friend who writes MSearch Groove, hands down the best blog about mobile search, just released a new white paper that’s a great guide to mobile marketing. It’s called Mobile Advertising for Newbies, and while marketers new to the channel may gain the most out of it, I’ve been paying attention to […]

Written by David Berkowitz October 16, 2008November 26, 2020

Mobile

The 5 Ws of Location-Based Services

At Internet Marketing Conference’s mobile event last week, TAT’s Johan Montan started discussing how with location-based services (LBS) for mobile, his company’s starting to answer a few of the 5 W questions. Building from there, it’s not hard to imagine the 5 Ws of how LBS will work to combine social, local, and mobile media […]

Written by David Berkowitz June 11, 2008November 26, 2020

Mobile

Mobile Marketer's Guide to 2008

Mobile Marketer, which somehow emerged as one of my favorite publications covering the mobile space even though I thought I had subscribed to enough already, released a PDF guide to 2008, with its 44 pages spanning search, gaming, social networking, display ads, and a slew of other topics. Download the PDF (no registration required) or […]

Written by David Berkowitz January 17, 2008November 26, 2020

Blogging

Ego Post Alert: Todd Andrlik Interviews This Ad Age Power 150 Marketing Blogger

As a blogger, I can’t help but share the occasional ego post. But without ego, there would be no bloggers, so assuming you’re reading this of your own free will, it’s a hidden cost of your time reading it. On that note, Todd Andrlik, founder of the Power 150 Marketing Blogs that has since been […]

Written by David Berkowitz January 11, 2008November 26, 2020

Social Media

Facebook, Bebo Top UK Privacy Rankings

With all the buzz about Facebook’s ongoing privacy gaffes (I’ve been one of many voices calling attention to them), TechCrunch UK covers another perspective that’s more accurate in terms of how consumers perceive it: …A new UK report has named both Facebook and Bebo the best social networks for features like privacy and security, including […]

Written by David Berkowitz January 7, 2008November 26, 2020

Social Media

Facebook Social Ads Need an Opt-Out

Lately I’ve been seeing far more ads on Facebook supported by implicit endorsements from friends. I’ve also had other friends share screenshots of ads and applications that I endorse. While Facebook did an admirable job mitigating the Beacon controversy, the debate about its Social Ads is far from over, and Facebook clearly isn’t yet giving […]

Written by David Berkowitz December 20, 2007November 26, 2020

Marketing
Social Media

Facebook Marketing: A Marketer and Member Speakers

In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how […]

Written by David Berkowitz November 9, 2007November 26, 2020

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Mobile Advertising for Newbies White Paper from Peggy Salz

The 5 Ws of Location-Based Services

Mobile Marketer's Guide to 2008

Ego Post Alert: Todd Andrlik Interviews This Ad Age Power 150 Marketing Blogger

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