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Columns
Games
Social Media

Arming My Mafia At 7-Eleven

Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […]

Written by David Berkowitz June 15, 2010November 26, 2020

Columns
Mobile
Social Media

20 Confessions of a Super Mayor

Originally published in MediaPost Over Memorial Day weekend, I reached one of those coming-of-age milestones that only a Social Media Insider reader could appreciate: I became a Super Mayor. I'll wager you&39;re in one of three camps right now: ·  You&39;re yawning. You became Super Mayor a year ago, and admitting I just did this […]

Written by David Berkowitz June 8, 2010November 26, 2020

Columns
Personal
Social Media

Connecting Roots and Branches

Originally published in MediaPostAbove: My grandfather's emigration card from Germany in 1951, found on Ancestry.com. Born in Poland, he escaped the Holocaust with his family through Siberia and Kazakhstan, settling in Germany after the war before coming to the United States. Connecting Roots and Branches  Some people compete around badges and mayorships (Foursquare), connections and […]

Written by David Berkowitz June 3, 2010November 26, 2020

Columns
Mobile
Social Media

All Mobile is Social

Is all mobile social? Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for […]

Written by David Berkowitz May 25, 2010November 26, 2020

Columns
Social Media

The Owl And The Hare, And Other Stories

Originally published in MediaPost's Social Media Insider The Owl And The Hare, And Other Stories  Have you heard the one about the hare and the owl, or the watering hole, or the Hall of Wonders? These are no ordinary tales. In fact, they&39;re of an entirely new genre: folktales for social media marketers. Among various […]

Written by David Berkowitz October 6, 2009November 26, 2020

Columns
Social Media
Technology

When Augmented Reality Goes Social

Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? Google Trends shows the growth curve for augmented reality, first appearing in the United States in November 2008, and then picking up more steam in March and June of this year. Putting it […]

Written by David Berkowitz September 1, 2009November 26, 2020

Books
Columns
Search Engine Marketing

You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

Image of Rebecca Lieb Here's this week&39;s colun from MediaPost&39;s Search Insider. It&39;s a Part 1 of 2. For Part 2, please share any other questions you have for Rebecca in the blog&39;s comments, via email to marketersstudio @ gmail . com or Twitter at @dberkowitz . If there are too many, I will still […]

Written by David Berkowitz March 18, 2009November 26, 2020

Conferences and Events

Video from MediaPost's Search Insider Summit

I only caught this after reading Aaron Goldman&39;s great roundup today in the Search Insider about the buzz at the Search Insider Summit (or lack thereof). My video is below; other videos appear to the right on the site. I found that I couldn't scroll to others in Firefox, but Internet Explorer worked fine (didn&39;t […]

Written by David Berkowitz December 10, 2008November 26, 2020

Blogging
Columns

Blog Search Stuck in Beta

Here’s today’s column, originally published in MediaPost where there are a number of comments, including a few disagreements and some new sites mentioned which I’m trying out. Feel free to share your own thoughts here or there. Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up […]

Written by David Berkowitz September 23, 2008November 26, 2020

Columns

What I Learned on My Summer Spin Vacation

This week’s MediaPost column is a return to the Search Insider series. The longest vacation I’ve taken was my summer trip contributing to MediaPost’s Online Spin. Over the past three months, I explored the jungles of the elusive SearchMonkey, went shopping for precious Chrome, and tried to avoid coming down with a nasty case of […]

Written by David Berkowitz September 10, 2008November 26, 2020

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You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

Video from MediaPost's Search Insider Summit

Blog Search Stuck in Beta

What I Learned on My Summer Spin Vacation

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