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A Frank Conversation about Social Media Measurement – Director's Cut

This is today's Social Media Insider column, a complete version several hundred words longer than the abridged edition, which you can find at MediaPost.  The view from the OMMA Social stage A Frank Conversation about Social Media Measurement Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA […]
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  1. Conferences and Events

Social Advertising Metrics at Social Ad Summit

Sean Ammirati, mSpoke/RWW (moderator)Albert Lai, kontagentJody McDermott, ClearspringIan Swanson, SometricsCam Balzer, DoubleClick Performics DoubleClick: Looking for measurable return, such as via hypertargeting on Facebook. If it works for 10,000 people in Chicago, scale it further. Sometrics: Sequencing of ads important. Need not just hypertargeting but more of an ROI model that drives interaction. Moderator: Frequency […]
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