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The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]

Written by David Berkowitz March 22, 2024April 9, 2024

Columns
Games
Social Media

How Xbox Puts Connecting Into Kinect

Originally published in MediaPost's Social Media Insider Throughout Friday, the comments kept piling up on my Facebook photos: Sister: Dave…what is going on over there?? Friend: Huh? Colleague: What are these? I saw other people posting this kinect stuff today as well… Friend: Holy crap. THAT IS INTENSE!!! Colleague: My form is impeccable. Colleague: I […]

Written by David Berkowitz November 9, 2010November 26, 2020

Columns
Social Media

Fans Grow on Farms

Farmville by Idlepines via Flickr Originally published in MediaPost's Social Media Insider What would a brand need to give you to become a fan of their page on Facebook? A free hamburger? A pair of underwear? Virtual cash to support your virtual farm? These are all real examples. T.G.I. Friday&39;s gave out the burgers in […]

Written by David Berkowitz March 9, 2010November 26, 2020

Columns
Search Engine Marketing
Social Media

Search 224, Social Media 0 – My Last Search Insider Column

A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […]

Written by David Berkowitz April 21, 2009November 26, 2020

Columns

Browser Optimization Means Search 101

Here’s this week’s MediaPost column: Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned — now are more important than they’ve been in years for bringing people […]

Written by David Berkowitz October 2, 2008November 26, 2020

Customer Service
Flubs, Gaffes, and Blunders

Opt-Out Hell as Microsoft Loses Momentum

This is a true story. The mission: unsubscribe from a newsletter How it should work: one click and you’re off the list How it really worked: try to unsubscribe… which requires signing in… but then I can’t remember the ID so I try recovering it, but that doesn’t work, so I have a lengthy exchange […]

Written by David Berkowitz August 26, 2008November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]

Written by David Berkowitz May 27, 2008November 26, 2020

Conferences and Events

Jordan Rohan Keynote at Search Insider Summit – Live Blog

Jordan Rohan, founder of Clearmeadow Partners – a digital media advisory firm – and formerly of RBC, is now back on stage for the fifth consecutive Search Insider Summit. He may well be the only other non-MediaPost-staff person besides me to make it to every one of these events. Do we get a plaque? Rohan’s […]

Written by David Berkowitz May 20, 2008November 26, 2020

Columns
Mobile

Five Paths to Mobile Search

Here’s today’s Search Insider column. What started out as a possible column on Thumbplay evolved into a story on the four paths to mobile search, which then became five when I remembered applications. Let me know if there should really be six or more, though I discuss some other models at the end. Five Paths […]

Written by David Berkowitz April 1, 2008November 26, 2020

Columns

Yahoo, The Fourth Quarter's Still Yours

Here’s the column that ran yesterday in MediaPost, continuing in the extended entry as always. YAHOO, PUT YOURSELF IN TOM Brady’s shoes in Super Bowl LXII. You spend a couple quarters getting knocked around, playing short of your potential. You’re not showing that drive that you want to win. But then you reach the fourth […]

Written by David Berkowitz February 6, 2008November 26, 2020

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microsoft

The Future of AI Will Be Ad-Supported

Browser Optimization Means Search 101

Opt-Out Hell as Microsoft Loses Momentum

You Call That a Bribe?

Five Paths to Mobile Search

Yahoo, The Fourth Quarter's Still Yours

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