Well, I have no idea. But Google has a new series about it: What is top of mind for mobile evangelists in the agency community? How are agencies helping their clients win with mobile? We caught up with mobile leaders from the agency world and asked what excites them — and challenges them — about […]
Tag: mobile marketing
Are Mobile and Social Best Practices the Same?
Originally published in MediaPost's Social Media Insider It's getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile's keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody […]
Why Mobile Social Media Matters – Download the Keynote Presentation
I had the honor yesterday of presenting a keynote address on mobile social media, and the best part is I can share it. As I mentioned in the post on 100+ lessons from 100+ events, it's hard to simply upload these presentations outright since they lose context, so I've edited and annotated the presentation. Sources […]
Ten Reasons To Love Mobile Social Media
It's OK if you're not obsessed with mobile social media. I know I can get carried away, whether I'm spilling my Super Mayor confessions or taking too much pride in becoming the King of Disinfectant (take that, Lysol serfs!). Less publicly, I spent the summer working with my colleagues on 360i's Mobile Marketing Playbook that […]
All Mobile is Social
Is all mobile social? Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for […]
Early Thoughts on iPad and iAd Marketing in Ad Age
Image via CrunchBase I was able to get a few thoughts in Ad Age on what both the iPad and then Apple's iAd platform mean for marketers. You can read the full article there; I'm not resposting it here. A couple other random thoughts relating to it: I did, as noted in the piece, write […]
Mobile Advertising for Newbies White Paper from Peggy Salz
Peggy Salz, a blogger friend who writes MSearch Groove, hands down the best blog about mobile search, just released a new white paper that’s a great guide to mobile marketing. It’s called Mobile Advertising for Newbies, and while marketers new to the channel may gain the most out of it, I’ve been paying attention to […]
Internet Marketing Conference – Mobile Marketing Event June 4
In a rare twist for me, I’ll be going to an event next week ust as an attendee, not a speaker or blogger. What would motivate me to do such a crazy thing? Internet Marketing Conference’s agenda for its upcoming event Mobile Marketing: The Next Evolution. Scroll down for a bonus discount if you plan […]
2008: A Year for Mobile Marketing
Advertising Age has a hype-busting story today, "Why ’08 Isn’t Mobile’s Year — Again." Alice Cuneo does a great job exploring five of the major issues for mobile marketing right now, including: Limited reach (relative to the web) Measurement hurdles Complexity of running campaigns, especially ensuring they work on all platforms and devices Mobile marketing […]
Looking Back on the Future of Mobile
Here’s today’s column, originally published in MediaPost and continuing in the extended entry. If you’re doing anything interesting with mobile marketing or the mobile web, I’d love to hear from you – post a comment or write me at marketersstudio [at] gmail [dot] com. Looking Back on the Future of Mobile Everyone’s had visions for […]