Mobile Who’s the Mobile Champ Now? Well, I have no idea. But Google has a new series about it: What is top of mind for mobile evangelists in the agency community? How are agencies helping their clients win with mobile? We caught up with mobile leaders from the agency world and asked what excites them — and challenges them — about […] Written by David Berkowitz May 15, 2013November 26, 2020
Columns Mobile Social Media Are Mobile and Social Best Practices the Same? Originally published in MediaPost's Social Media Insider It&39;s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile&39;s keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody […] Written by David Berkowitz November 5, 2010November 26, 2020
Conferences and Events Mobile Social Media Why Mobile Social Media Matters – Download the Keynote Presentation I had the honor yesterday of presenting a keynote address on mobile social media, and the best part is I can share it. As I mentioned in the post on 100+ lessons from 100+ events, it's hard to simply upload these presentations outright since they lose context, so I&39;ve edited and annotated the presentation. Sources […] Written by David Berkowitz September 22, 2010November 26, 2020
Columns Mobile Social Media Ten Reasons To Love Mobile Social Media  It's OK if you&39;re not obsessed with mobile social media. I know I can get carried away, whether I&39;m spilling my Super Mayor confessions or taking too much pride in becoming the King of Disinfectant (take that, Lysol serfs!). Less publicly, I spent the summer working with my colleagues on 360i&39;s Mobile Marketing Playbook that […] Written by David Berkowitz September 14, 2010November 26, 2020
Columns Mobile Social Media All Mobile is Social Is all mobile social? Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, “Is all mobile local?” That question would have been a more fitting title for the column rather than the wonkier one I used, “The Mobile-Local Redundancy,” which sounds like a rejected name for […] Written by David Berkowitz May 25, 2010November 26, 2020
Columns Mobile Early Thoughts on iPad and iAd Marketing in Ad Age Image via CrunchBase I was able to get a few thoughts in Ad Age on what both the iPad and then Apple's iAd platform mean for marketers. You can read the full article there; I&39;m not resposting it here. A couple other random thoughts relating to it: I did, as noted in the piece, write […] Written by David Berkowitz April 10, 2010November 26, 2020
Mobile Research Mobile Advertising for Newbies White Paper from Peggy Salz Peggy Salz, a blogger friend who writes MSearch Groove, hands down the best blog about mobile search, just released a new white paper that’s a great guide to mobile marketing. It’s called Mobile Advertising for Newbies, and while marketers new to the channel may gain the most out of it, I’ve been paying attention to […] Written by David Berkowitz October 16, 2008November 26, 2020
Conferences and Events Mobile Internet Marketing Conference – Mobile Marketing Event June 4 In a rare twist for me, I’ll be going to an event next week ust as an attendee, not a speaker or blogger. What would motivate me to do such a crazy thing? Internet Marketing Conference’s agenda for its upcoming event Mobile Marketing: The Next Evolution. Scroll down for a bonus discount if you plan […] Written by David Berkowitz May 27, 2008November 26, 2020
Mobile 2008: A Year for Mobile Marketing Advertising Age has a hype-busting story today, "Why ’08 Isn’t Mobile’s Year — Again." Alice Cuneo does a great job exploring five of the major issues for mobile marketing right now, including: Limited reach (relative to the web) Measurement hurdles Complexity of running campaigns, especially ensuring they work on all platforms and devices Mobile marketing […] Written by David Berkowitz March 31, 2008November 26, 2020
Columns Mobile Search Engine Marketing Looking Back on the Future of Mobile Here’s today’s column, originally published in MediaPost and continuing in the extended entry. If you’re doing anything interesting with mobile marketing or the mobile web, I’d love to hear from you – post a comment or write me at marketersstudio [at] gmail [dot] com. Looking Back on the Future of Mobile Everyone’s had visions for […] Written by David Berkowitz March 18, 2008November 26, 2020
