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Mobile
Search Engine Marketing

Mobile, Local, Social, Invisible

This column appeared earlier this week in MediaPost. Trying to get people to care about privacy is like trying to get people worked up about the amount of fiber in their diet. Everyone knows they should do something, but hardly anyone wants to go out of their way. That may change when mobile adds a […]

Written by David Berkowitz May 8, 2008November 26, 2020

Blogging
Mobile

Marketers Studio Now Mobile

If you’ve tried reading this site on a WAP (mobile) browser, it’s not pretty. Now you have another option: go to marketers.wirenode.mobi. New posts always appear there, albeit without multimedia, and it’s easy to navigate. You can even check out the interface from a normal browser. This is all possible thanks to Wirenode, which makes […]

Written by David Berkowitz April 21, 2008November 26, 2020

Columns
Mobile

Five Paths to Mobile Search

Here’s today’s Search Insider column. What started out as a possible column on Thumbplay evolved into a story on the four paths to mobile search, which then became five when I remembered applications. Let me know if there should really be six or more, though I discuss some other models at the end. Five Paths […]

Written by David Berkowitz April 1, 2008November 26, 2020

Mobile

2008: A Year for Mobile Marketing

Advertising Age has a hype-busting story today, "Why ’08 Isn’t Mobile’s Year — Again." Alice Cuneo does a great job exploring five of the major issues for mobile marketing right now, including: Limited reach (relative to the web) Measurement hurdles Complexity of running campaigns, especially ensuring they work on all platforms and devices Mobile marketing […]

Written by David Berkowitz March 31, 2008November 26, 2020

Columns
Mobile
Search Engine Marketing

Google's Mobile Discovery Engine

Here’s today’s column, with more discussion at MediaPost. It’s the second in a row that addresses mobile, and you can expect more on the way. If you’re doing anything interesting in the mobile space, send a line, whether or not it’s directly connected to mobile search. Google, I’m convinced, is not in the search business […]

Written by David Berkowitz March 25, 2008November 26, 2020

Columns
Mobile
Search Engine Marketing

Looking Back on the Future of Mobile

Here’s today’s column, originally published in MediaPost and continuing in the extended entry. If you’re doing anything interesting with mobile marketing or the mobile web, I’d love to hear from you – post a comment or write me at marketersstudio [at] gmail [dot] com. Looking Back on the Future of Mobile Everyone’s had visions for […]

Written by David Berkowitz March 18, 2008November 26, 2020

Mobile

Mobile Marketer's Guide to 2008

Mobile Marketer, which somehow emerged as one of my favorite publications covering the mobile space even though I thought I had subscribed to enough already, released a PDF guide to 2008, with its 44 pages spanning search, gaming, social networking, display ads, and a slew of other topics. Download the PDF (no registration required) or […]

Written by David Berkowitz January 17, 2008November 26, 2020

Conferences and Events

CES in Review (the unauthorized guide)

I ‘m now back from CES. Here’s a quick roundup of highlights that you probably won’t find elsewhere: Best Schwag USB pen from Duracell (granted, Jay Kolbe from Weber Shandwick mentioned these things are eons old – it’s my first though, and it’s a full gigabyte, so not bad utility-wise) Home server children’s book from […]

Written by David Berkowitz January 9, 2008November 26, 2020

Arts and Entertainment
Media
Video

Firebrand Preview Launches during Advertising Week – Love Coverage

Blogging from the launch of Firebrand, a new media company focused on entertaining ads in multiplatform environment – Web, TV (on Ion), and mobile. Official launch: October 22 Targets Millennials, 30% of US population. Firebrand: QVC for the MySpace generation, or doing for ads what MTV did for music/music videos. Bottom line: advertising supported by […]

Written by David Berkowitz September 25, 2007November 26, 2020

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mobile

Marketers Studio Now Mobile

Five Paths to Mobile Search

2008: A Year for Mobile Marketing

Google's Mobile Discovery Engine

Looking Back on the Future of Mobile

Mobile Marketer's Guide to 2008

CES in Review (the unauthorized guide)

Firebrand Preview Launches during Advertising Week – Love Coverage

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