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  2. Search Engine Marketing
  3. Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]
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