Columns Search Engine Marketing Social Media Search 224, Social Media 0 – My Last Search Insider Column A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […] Written by David Berkowitz April 21, 2009November 26, 2020
Columns Search Engine Marketing Shopping and Retail You Call That a Bribe? Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […] Written by David Berkowitz May 27, 2008November 26, 2020
Arts and Entertainment Live Blogging Oscar Online Marketing I’ll be including some notes about online media while the Oscars run tonight. Check back to this post repeatedly for updates. 8:45pm (all times EST): Elizabeth Golden Age wins Best Costume (EST) * Google search for “Elizabeth” brings ad for Liz Claiborne clothing * Google search for “Elizabeth Golden Age” brings up eBay Ad MyCokeRewards […] Written by David Berkowitz February 24, 2008November 26, 2020
Columns Search Engine Marketing Unearthing Your Hidden SEO Gurus This is the most recent column penned for MediaPost’s Search Insider; it continues in the extended entry. HOW MANY of these actions have you conducted in a professional capacity for your company or a client? * Posted a video to YouTube with a few tags and a remotely descriptive title. * Rated your company’s video […] Written by David Berkowitz October 24, 2007November 26, 2020
