Books Googley Lessons from Author Aaron Goldman I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour&0160;where […] Written by David Berkowitz September 8, 2010November 26, 2020
Columns Video Discovering Hot Spots From YouTube Insights Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube&39;s Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […] Written by David Berkowitz November 25, 2008November 26, 2020
Columns Technology Have Gadget, Will Search – Searching from the iPod Touch, Amazon Kindle, and Chumby Image by The Rocketeer via Flickr Today's Search Insider, Originally Published in MediaPost The biggest prediction I’ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is. Having mobile scale as a viable search marketing channel will be […] Written by David Berkowitz November 11, 2008November 26, 2020
Columns The Fine Line Between Search and Discovery To search is to discover. Perhaps there’s a Latin phrase for that, or perhaps it is what it is. The intersection of search and discovery came to mind after reading “Jump Point” by Tom Hayes, a thought-provoking snapshot of the near future when there are three billion people connecting online. Hayes references how central discovery […] Written by David Berkowitz April 22, 2008November 26, 2020
Columns Mobile Five Paths to Mobile Search Here’s today’s Search Insider column. What started out as a possible column on Thumbplay evolved into a story on the four paths to mobile search, which then became five when I remembered applications. Let me know if there should really be six or more, though I discuss some other models at the end. Five Paths […] Written by David Berkowitz April 1, 2008November 26, 2020
Columns Mobile Search Engine Marketing Looking Back on the Future of Mobile Here’s today’s column, originally published in MediaPost and continuing in the extended entry. If you’re doing anything interesting with mobile marketing or the mobile web, I’d love to hear from you – post a comment or write me at marketersstudio [at] gmail [dot] com. Looking Back on the Future of Mobile Everyone’s had visions for […] Written by David Berkowitz March 18, 2008November 26, 2020
Search Engine Marketing Search Like Its 1985 Via Organic’s ThreeMinds blog, a German car rental company found a way to make their text ads stand out by turning them into ASCII art – the old-school method of creating pictures based on standard text characters. This is brilliant for its creativity. Three thoughts: 1) Google won’t allow this for the long haul. This […] Written by David Berkowitz December 21, 2007November 26, 2020
Research Search Engine Marketing Take SEMPO's Definitive Survey on Search Engine Marketing SEMPO, the Search Engine Marketing Professional Organization, wants people involved with SEM to take its 4th annual State of the Market survey. Marketers have come to eagerly await this, as it’s the single most thorough resource on SEM trends that any firm puts out, and the past few years it has kept getting better in […] Written by David Berkowitz November 30, 2007November 26, 2020
Columns Search Engine Marketing Social Media What Facebook Learned from Search Is Facebook really trying to steal Google’s fire? Should we just call it Faceboogle? Maybe not. See the full post in the extended entry; it was originally published in MediaPost. What Facebook Learned from Search Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which […] Written by David Berkowitz November 20, 2007November 26, 2020
Arts and Entertainment Columns Search Engine Marketing Striking and Searching Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […] Written by David Berkowitz November 6, 2007November 26, 2020
