Five Paths to Mobile Search

Here’s today’s Search Insider column. What started out as a possible column on Thumbplay evolved into a story on the four paths to mobile search, which then became five when I remembered applications. Let me know if there should really be six or more, though I discuss some other models at the end. Five Paths […]

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Looking Back on the Future of Mobile

Here’s today’s column, originally published in MediaPost and continuing in the extended entry. If you’re doing anything interesting with mobile marketing or the mobile web, I’d love to hear from you – post a comment or write me at marketersstudio [at] gmail [dot] com. Looking Back on the Future of Mobile Everyone’s had visions for […]

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Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

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