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Search Engine Marketing

Ad Age's Search Marketing Fact Pack is Here

For all the numbers and reference materials you could possibly digest on your average New York to Chicago flight, check out Ad Age’s annual Search Marketing Fact Pack, which just arrived. You’ll find 50 pages of stats and articles on everything from the top search engines and keywords to innovative search marketing examples. If you’re […]

Written by David Berkowitz November 5, 2007November 26, 2020

Search Engine Marketing

Search Assist: Yahoo vs. Google

Responding to yesterday’s post about Yahoo’s new Search Assist feature, Daniel Riveong posted: I’m curious about how different this functionality is from the FireFox’s search assist (when you use the Google search box) or from Google’s own labs. I already use the FireFox version of this heavily. It’s a good question, one that arises […]

Written by David Berkowitz October 4, 2007November 26, 2020

Personal

Squinting in Palo Alto

Okay, I’ll try to go easy on the Jeremiah coverage, as he’s been mentioned in every other blog post lately, but he was kind enough to post a two-minute interview with me on his blog on the future of search. For me, it’s a little hard to watch as I’m spending the whole time squinting […]

Written by David Berkowitz September 5, 2007November 26, 2020

Columns
Search Engine Marketing
Social Media

Search's MySpace Age Arrives

Here’s the latest Search Insider column, via MediaPost. The original working title was “Yo Momma’s a Search Engine,” but it was a little too much of a stretch, especially tying that into the intro and conclusion. As always, it continues in the extended entry. Search’s MySpace Age Arrives By David Berkowitz MediaPost’s Search Insider QUICK: […]

Written by David Berkowitz September 5, 2007November 26, 2020

Columns

Evolving Requirements For SEO

From MediaPost’s Search Insider; it continues in the extended entry Could the rules for search engine optimization change overnight? It’s unlikely, but you might have that thought after reading a column by Dorian Benkoil in the Jack Myers Media Business Report last week, “When Will Programmable and Semantic Search Replace Spiders and Web Crawling?” […]

Written by David Berkowitz August 8, 2007November 26, 2020

Conferences and Events

12 Tips for Pitching Speakers for a Conference or Event

I’ve been helping program the search marketing sessions for MediaPost’s upcoming OMMA event in September, and the first stage of it is reviewing dozens of conference pitches. Overall, it’s a promising bunch of proposals, and my biggest regret is that there are only six sessions I’m responsible for; I could easily have picked ten great […]

Written by David Berkowitz August 1, 2007November 26, 2020

Arts and Entertainment
Columns
Conferences and Events
Search Engine Marketing
Video

Search Gold in Dem Dar iHollywood Hills

Today’s column will give you a sense of deja vu if you read through the notes I took while at iHollywood July 19-20, but I did a lot of organizing, editing, and analysis to provide context for all these points, so it still may be worth skimming the list. And if it’s new to you, […]

Written by David Berkowitz July 31, 2007November 26, 2020

Conferences and Events
Marketing
Media
Search Engine Marketing

Search, Media, and Marketing – iHollywood

More from iHollywood – a great panel, and hopefully the notes capture a lot of these best practices for search engine marketing. Search, Media, and Marketing *Dave Fall, VP Product Mgmt – Search Technology, DoubleClick *Adam Stewart, Industry Dir – Media & Entertainment, Google *Dema Zlotin, Founder & VP – Strategic Services, SEMDirector *Robert Hayes, […]

Written by David Berkowitz July 19, 2007November 26, 2020

Search Engine Marketing

Aloha, Mahalo – I'm Betting On the Algorithm

You’ve seen a first draft of this column if you’ve been reading the blog regularly, but there’s a lot more meat in this more formal edition, with some new ideas, some others that are more fleshed out, and some elimination of redundant phrases that I kept using when I banged out the blog post. Based […]

Written by David Berkowitz June 5, 2007November 26, 2020

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search engine marketing

Ad Age's Search Marketing Fact Pack is Here

Search Assist: Yahoo vs. Google

Squinting in Palo Alto

Evolving Requirements For SEO

12 Tips for Pitching Speakers for a Conference or Event

Search Gold in Dem Dar iHollywood Hills

Search, Media, and Marketing – iHollywood

Aloha, Mahalo – I'm Betting On the Algorithm

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