search insider Archives - Serial Marketer

Columns
Search Engine Marketing

Google's 2001 Time Warp

Originally published in MediaPost . It might help to read this column aloud in the voice of Andy Rooney. I do a pretty good Andy Rooney – good enough that my wife hates it, and it’s why we don’t watch 60 Minutes much. Google’s 2001 Time Warp What were you searching for in January 2001? […]

Written by David Berkowitz October 14, 2008November 26, 2020

Columns

What I Learned on My Summer Spin Vacation

This week’s MediaPost column is a return to the Search Insider series. The longest vacation I’ve taken was my summer trip contributing to MediaPost’s Online Spin. Over the past three months, I explored the jungles of the elusive SearchMonkey, went shopping for precious Chrome, and tried to avoid coming down with a nasty case of […]

Written by David Berkowitz September 10, 2008November 26, 2020

Columns
Research
Social Media

Seven Buzz Monitoring Sites to Watch

Here’s today’s column, originally at MediaPost. I’ll admit that this was an evergreen, one where I’ve been keeping tabs on these sites for awhile and wrote it up when I wasn’t sure what else to cover this week. Fortunately it’s also one of the more useful columns in terms of sharing tools marketers and others […]

Written by David Berkowitz June 3, 2008November 26, 2020

Columns
Mobile
Search Engine Marketing

Mobile, Local, Social, Invisible

This column appeared earlier this week in MediaPost. Trying to get people to care about privacy is like trying to get people worked up about the amount of fiber in their diet. Everyone knows they should do something, but hardly anyone wants to go out of their way. That may change when mobile adds a […]

Written by David Berkowitz May 8, 2008November 26, 2020

Columns
Search Engine Marketing

Stumbling Upon Discovery And Search

Here’s today’s Search Insider. I actually planned to write a new headline for it as this was a half-written working title, but I must have zoned out right before I sent it in. Here’s the column, originally in MediaPost and continuing in the extended entry. Stumbling Upon Discovery and Search “It pays to discover” may […]

Written by David Berkowitz April 29, 2008November 26, 2020

Columns
Search Engine Marketing
Social Media

Searching for Tweets

After I finished the first draft of this column last night, I returned to a post from Jeremiah Owyang on how he uses Twitter and noticed my four examples mirrored his first four of seven. It’s understandable, as there are only so many reliable Twitter tools out there, and most avid tweeters have come to […]

Written by David Berkowitz April 15, 2008November 26, 2020

Columns
Mobile
Search Engine Marketing

Google's Mobile Discovery Engine

Here’s today’s column, with more discussion at MediaPost. It’s the second in a row that addresses mobile, and you can expect more on the way. If you’re doing anything interesting in the mobile space, send a line, whether or not it’s directly connected to mobile search. Google, I’m convinced, is not in the search business […]

Written by David Berkowitz March 25, 2008November 26, 2020

Columns

Googlewiki vs. Ajaygoogle

Here’s today’s Search Insider column, continuing in the extended entry. Googlewiki vs. Ajaygoogle In the fortnight I spent honeymooning in India last month, I was introduced to many of Hinduism’s 330 million gods, and all those who manifested themselves were hospitable in sharing the wonders of the country with my wife and me. While we […]

Written by David Berkowitz February 12, 2008November 26, 2020

Search Engine Marketing

Can Search Predict Elections?

Yesterday, the Yahoo Search blog asked, “Can Search Usage Predict Election Outcomes?” The answer is no. I covered this in a Search Insider column in November 2006, “The Unpredictable Election“: If you were able to, in any rough sense, predict the results of the U.S. elections last week for either chamber of our bicameral legislature […]

Written by David Berkowitz December 18, 2007November 26, 2020

Arts and Entertainment
Columns
Search Engine Marketing

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

Written by David Berkowitz November 6, 2007November 26, 2020

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search insider

Google's 2001 Time Warp

What I Learned on My Summer Spin Vacation

Stumbling Upon Discovery And Search

Google's Mobile Discovery Engine

Googlewiki vs. Ajaygoogle

Can Search Predict Elections?

Striking and Searching

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