Columns Conferences and Events Social Media Scenes from a Social Media Face-Off Originally published in MediaPost's Social Media Insider How do you share insights from nine panelists spending 50 minutes discussing what works with social media? You don&39;t. But given that I was one of the nine, I can at least share one person&39;s perspectives, including answers to questions that weren&39;t even asked. Last week, I joined […] Written by David Berkowitz October 19, 2010November 26, 2020
Columns Mobile Social Media Ten Reasons To Love Mobile Social Media  It's OK if you&39;re not obsessed with mobile social media. I know I can get carried away, whether I&39;m spilling my Super Mayor confessions or taking too much pride in becoming the King of Disinfectant (take that, Lysol serfs!). Less publicly, I spent the summer working with my colleagues on 360i&39;s Mobile Marketing Playbook that […] Written by David Berkowitz September 14, 2010November 26, 2020
Marketing Social Media A Framework for Social Marketing Analytics Sorry, folks – I got a copy of this great report a day early and I'm a few days late in getting it to you. But you&39;ll soon see why. When you get a 20-page report in your inbox with meat on (mostly) every page, you want to take some time before reading it, let […] Written by David Berkowitz April 26, 2010November 26, 2020
Conferences and Events Marketing Social Media 100 Ways to Measure Social Media: Now in Convenient Presentation Form I just came back from the Promotion Marketing Association&39;s Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had […] Written by David Berkowitz March 25, 2010November 26, 2020
Advertising Columns Social Media The Social Agency of the Future Originally published in MediaPost's Social Media Insider If you look ahead at the agency business several years out, where will social media fit in, especially once some of the hype dies down? The question occurred to me after hearing a speech by someone I&39;ve worked with for over four years now: 360i CEO Bryan Wiener. […] Written by David Berkowitz March 3, 2010November 26, 2020
Columns Marketing Social Media A Social Media Insider’s Recap of 2009 Originally published in MediaPost Amazingly, some highlights from this year had nothing to do with photogenic cats. A Social Media Insider’s Recap of 2009 Assuming you’re working this week, hopefully you have some time to catch up. If you’ll indulge me, I’ve rounded up what I’d consider the highlights from the past year of my […] Written by David Berkowitz December 29, 2009November 26, 2020
Columns Flubs, Gaffes, and Blunders Marketing Social Media We Have Sinned Here's today&39;s Social Media Insider, originally published in MediaPost It&39;s time to atone. Some may appreciate the timing, as it coincides with yesterday&39;s observance of Yom Kippur, Judaism&39;s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social […] Written by David Berkowitz September 29, 2009November 26, 2020
Columns Social Media CPSA (Cost Per Social Action): The New Pricing Model for Social Media? Originally published in MediaPost's Social Media Insider. I&39;d love your comments below. CPSA: The New Pricing Model For Social Media? What&39;s the best way to price social media advertising or marketing programs? That&39;s one of those questions that screams for the ever-honest "it depends" answer. Maybe that&39;s because we need a new pricing model. Let&39;s […] Written by David Berkowitz August 4, 2009November 26, 2020
