social media Archives - Page 11 of 14

Columns
Flubs, Gaffes, and Blunders
Marketing
Social Media

We Have Sinned

Here's today&39;s Social Media Insider, originally published in MediaPost It&39;s time to atone. Some may appreciate the timing, as it coincides with yesterday&39;s observance of Yom Kippur, Judaism&39;s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social […]

Written by David Berkowitz September 29, 2009November 26, 2020

Columns
Mobile
Social Media

How the Mobile Socialites Network

Originally published in MediaPost. Special thanks to Johanna Werther at AdMob for making this possible. I know I'm not the New York Times and don&39;t seek exclusives, but if it makes sense for you I&39;m all for exploring story ideas that provide some custom hook or information for my readers in MediaPost, here, or elsewhere. […]

Written by David Berkowitz September 15, 2009November 26, 2020

Columns
Social Media
Technology

When Augmented Reality Goes Social

Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? Google Trends shows the growth curve for augmented reality, first appearing in the United States in November 2008, and then picking up more steam in March and June of this year. Putting it […]

Written by David Berkowitz September 1, 2009November 26, 2020

Columns
Social Media

Killing the Killer Conspiracies

This guy&

Written by David Berkowitz August 18, 2009November 26, 2020

Columns
Social Media

CPSA (Cost Per Social Action): The New Pricing Model for Social Media?

Originally published in MediaPost's Social Media Insider. I&39;d love your comments below. CPSA: The New Pricing Model For Social Media? What&39;s the best way to price social media advertising or marketing programs? That&39;s one of those questions that screams for the ever-honest "it depends" answer. Maybe that&39;s because we need a new pricing model. Let&39;s […]

Written by David Berkowitz August 4, 2009November 26, 2020

Columns
Social Media

Oy! Facebook's Jewdar Returns – Social Media Insider

Today's Social Media Insider… Why is it that the most egregious ethnic profiling I&39;m subjected to is on Facebook? Consider the reelection campaign from New York City Mayor Michael Bloomberg. I receive brochures from him in the mail at least weekly, all targeting me as someone likely to be of a certain demographic or interested […]

Written by David Berkowitz July 21, 2009November 26, 2020

Blogging
Conferences and Events
Social Media

Coca-Cola Brings Conversations to BDI's Social Communications: The Case Studies

This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]

Written by David Berkowitz May 12, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Search 224, Social Media 0 – My Last Search Insider Column

A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […]

Written by David Berkowitz April 21, 2009November 26, 2020

Research
Social Media

WhatsIn AName? Social Network Naming Conventions Revealed

Image via Wikipedia I've been meaning to post this for awhile, hence using January data from a February Compete.com blog post, but after someone was asking for my take on naming their social network, I wanted to see if there are certain patterns that jumped out. There definitely are, and I share them in the […]

Written by David Berkowitz April 6, 2009November 26, 2020

Social Media

No, I Don't Want to Join Your Group (Nor am I a Fan)

Dear [Person I Haven't Spoken to in Five Years / Sales Guy I Kind of Know Who&39;s Plugging His Social Media-ish Company / Someone Whose Connection Request I Accepted for Some Random Reason at the Time but Now Has Me Wondering How I Know Him], I see you started a [group / Page] on [LinkedIn […]

Written by David Berkowitz February 17, 2009November 26, 2020

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