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Social Media

A Social 2011 in Review

10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote View more presentations from David Berkowitz Mobile social media was a big trend for 2011. And aren't you glad not to see a Weiner picture here? A Social 2011 in Revieworiginally published in MediaPost&39;s Social Media Insider Where did 2011 go? […]

Written by David Berkowitz December 27, 2011November 26, 2020

Columns
Social Media
Video

How YouTube Became A Community

The new YouTube: a great new branding and engagement platform, or another (@$&ing community to manage? How YouTube Became A Communityoriginally published in MediaPost's Social Media Insider Hey, community managers, the good news is that you have a new community to manage. Of course, that’s also the bad news. YouTube has always been a funny […]

Written by David Berkowitz December 6, 2011November 26, 2020

Columns
Social Media

The One-Percenters Of Recommendations

The One-Percenters Of Recommendationsoriginally published in MediaPost's Social Media Insider  Save money. Eat better. Become more popular. All this is possible for the lucky “haves” who distance themselves from the “have-nots” by joining a class of people shaping their lives and the lives of others through digitally shared recommendations. There’s no membership card or initiation […]

Written by David Berkowitz November 29, 2011November 26, 2020

Columns
Social Media

What You Won’t Like about Google+ Pages

This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn&39;t Just Another Facebook, as well as 360i&39;s White Paper on Google+ Brand Pages. On to today&39;s column… What You Won&39;t Like about Google+ Pages If you haven’t set up […]

Written by David Berkowitz November 8, 2011November 26, 2020

Columns
Mobile
Social Media

Checking In On The Check-In Class Of 2010

Keanu’s sad because none of his friends are checking in anymore Checking In On The Check-In Class Of 2010 originally published in MediaPost Remember when check-ins were the future of social media? Remember when Foursquare was the next Facebook, Gowalla was the next Foursquare, and Whrrl was the next Gowalla? Yeah, I’m glad we’ve moved […]

Written by David Berkowitz November 1, 2011November 26, 2020

Conferences and Events
Social Media

The Four Best Questions From Social Week

Did you miss Social Week? Heaven forbid. It was a whole week dedicated to people talking to each other. Or maybe the name Social Media Week was already taken and Social Week touched on the same theme. Whatever the purpose, I wound up taking part in a panel discussion hosted by the Direct Marketing Association, […]

Written by David Berkowitz October 26, 2011November 26, 2020

Columns
Mobile
Social Media

The ‘S’ In 4S Stands For Social

What's more social than greeting cards? The S in 4S Stands for Socialoriginally published in MediaPost&39;s Social Media Insider Even as the world waits for the mythical Facebook phone to surface, there’s another social phone that has done pretty well: the iPhone 4S. It may not be exclusively social, but in many ways, the 4S […]

Written by David Berkowitz October 18, 2011November 26, 2020

Columns
Search Engine Marketing
Social Media

Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]

Written by David Berkowitz October 5, 2011November 26, 2020

Columns
Mobile
Social Media

Why They Stopped Using Foursquare

originally published in MediaPost's Social Media Insider Why They Stopped Using Foursquare This may be shocking news, but not everyone&39;s actively managing their identities on 10 social networks and 50 location-based mobile services. Some early adopters have even reached a point where they feel they&39;ve been adopting a little too early. They&39;re the ones we&39;ll […]

Written by David Berkowitz August 30, 2011November 26, 2020

Columns
Social Media

The Boy Who Cried "Privacy Breach!"

This was originally published in MediaPost's Social Media Insider, and I was originally going to call it "Privacy, Shmivacy" but deferred to Aesop instead. Image source: knowyourapps.com. The Boy Who Cried "Privacy Breach!" Gather around for a story, boys and girls. Stop me if you&39;ve heard this one before. Once upon a time, there was […]

Written by David Berkowitz August 16, 2011November 26, 2020

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