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Social Media

Why Pinning is Winning

Why Pinning is WinningOriginally published in MediaPost's Social Media Insider What do Sophia Loren, 46 freezer meals for $96, chalkboard contact paper, a Hamilton Piping Rock watch, a baby hedgehog, and $39 corduroy pants have in common? They&39;re all some of the latest finds on Pinterest, the site behind the "pinning" craze stoking people&39;s passions […]

Written by David Berkowitz August 9, 2011November 26, 2020

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Mobile
Social Media

Sonar's Search for Your Second Degree

Sonar's Search For Your Second Degree originally published in MediaPost&39;s Social Media Insider Let&39;s play a game. I&39;m going to throw out a bunch of statements, each one of which builds on the one before it. Your score is the highest numbered statement that describes you. Be honest, as there&39;s no reward for having the […]

Written by David Berkowitz August 2, 2011November 26, 2020

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Social Media

The Infinite Moment of Truth

Some moments can last forever. As a marketer, you have the power to create such moments yourself. Are you ready for your moment of truth? You better be. The “moment of truth” concept has been around for years now. There are three you may have heard of so far, and I’ll make the case for […]

Written by David Berkowitz July 26, 2011November 26, 2020

Columns
Social Media

Keep It Strategic, Stupid

360i Social Marketing Playbook Keep It Strategic, Stupid In 2011, do marketers and their trusty agencies really need a reminder to tie social marketing programs back to their overall marketing strategy and objectives? Yes. For Exhibit A, I present Google+. Right after Google+ launched, I wrote an FAQ covering what Google+ is and why it's […]

Written by David Berkowitz July 19, 2011November 26, 2020

Columns
Social Media

Why Google+ Doesn't Matter

Why Google+ Doesn't Matter"Originally published in MediaPost&39;s Social Media InsiderFind me on Google+ here, and read the Google+ FAQ Google+ is the future of social media! It&39;s better than Facebook and Twitter and CatPaint combined! It can haz cheezburger! Or maybe not. The past two weeks have painted an overly sanguine portrait of Google+&39;s new […]

Written by David Berkowitz July 12, 2011November 26, 2020

Columns
Social Media

Why Google+ Matters

This is a longer version of a column that ran in MediaPost’s Social Media Insider. If you're using it, find me there at gplus.to/dberkowitz . I’m done writing about Google+, at least for today. Fortunately, I still have enough material for a column thanks to the powers of crowdsourcing – the act of tapping the […]

Written by David Berkowitz July 7, 2011November 26, 2020

Columns
Social Media

Your Google Plus FAQ

Originalyl published in MediaPost's Social Media Insider By now, you&39;ve had a chance to try out Google Plus or read countless posts about it from the lucky thousands or millions or however many have access. If you&39;re like me, you&39;ve jumped from one column saying how it&39;s Google&39;s best homegrown social service ever (compared to […]

Written by David Berkowitz June 30, 2011November 26, 2020

Columns
Mobile
Social Media

20 New Confessions Of A Foursquare Super Mayor

  Congrats, Foursquare, on reaching the 10 million user milestone. It's an impressive feat, as your momentum took off even as Facebook launched its rival check-in and deals programs. If anything, your competition is lighter now than it has been for years, as also-rans have sputtered. As for me, I still can&39;t quit you. It […]

Written by David Berkowitz June 21, 2011November 26, 2020

Columns
Mobile
Social Media

101 Types Of Mobile Social Alerts

Those red dots must be clicked, as it's likely a social alert 101 Types Of Mobile Social Alertsoriginally published in MediaPost&39;s Social Media Insider Ever since Apple&39;s Worldwide Developer Conference (WWDC), the coverage I&39;ve read has been far more excited about the forthcoming alert upgrades in iOS, Apple&39;s mobile operating system, than the iCloud launch […]

Written by David Berkowitz June 14, 2011November 26, 2020

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Flubs, Gaffes, and Blunders
Social Media

Don't Be a Weiner

originally published in MediaPost's Social Media Insider Congressman Anthony Weiner, representing New York&39;s 9th district, has many accomplishments under his belt, from putting at-risk teens to work removing graffiti in a program he called "Weiner&39;s Cleaners" to getting elected "Whip" of his Congressional class. Marketers will be wise to pay attention to something else that […]

Written by David Berkowitz June 7, 2011November 26, 2020

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