The Social Bowl That Wasn’t

The Social Bowl That Wasn'toriginally published in MediaPost's Social Media Insider Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan’s Murray Hill, the analysis will go on. It’s not just the Patriots that should be hitting their heads over all the dropped […]

10 Social Super Bowl Marketing Strategies

originally published in MediaPost's Social Media Insider On Sunday, I’ll be hoping for more than just another Super Bowl where the New York Giants leave New Englanders weeping in their clam chowder. I’m hoping to see advertisers use social media in ways that make sense for them — and their consumers. Marketers’ Super Bowl strategies […]

Join Mashable and Me as We Live Blog the Super Bowl

I'm live blogging the Super Bowl with the Mashable crew. Join in below or over at Mashable.  <a href="" _mce_href="" >Super Bowl Live Blog</a>

The Antisocial Bowl

 This column was originally published in MediaPost, but due to some editorial snafu there that I don't yet understand, a number of people were left off my list of thanks. I intended to thank:  Reprise_Media, StacyGratz, dwag29, yeahthatskosher, 4GreenPs, inakiescudero, jaymandel, natashaF8, getshust, persia13, and aarongoldman. The column is below, as published in MediaPost, and […]