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Conferences and Events
Technology

Showstoppers Technology Roundup from the Consumer Electronics Show

Every year at the Consumer Electronics Show (CES), there’s an event called Showstoppers where dozens – maybe about a hundred? – technology companies show off their latest wares to the press, and the press drinks so heavily that they wind up giving everything great reviews. Unfortunately for the companies exhibiting, I was too busy gorging […]

Written by David Berkowitz January 10, 2010November 26, 2020

Personal

My 20 Most Important Media Moments

I’ve been working on this post for awhile now, having been inspired by something at a keynote at an iMedia Summit in March, and I can’t remember the connection. What follows is a biography as told through the most important moments and times where media shaped my life. In the comments or on your own […]

Written by David Berkowitz June 23, 2008November 26, 2020

Arts and Entertainment

Killa KFC

I just caught this new KFC commercial about some kind of chipotle-flavored fried chicken. The two times I’ve eaten KFC I’ve regretted it, so I would have ignored the spot if I wasn’t so distracted by the actor playing the father. Thanks to Google, I was able to find a direct link to the spot […]

Written by David Berkowitz June 17, 2008November 26, 2020

Video

Adobe's AMP Reviewed: Not Just Another Media Player

The Adobe Media Player debuted this week, and after learning a little more at the launch party and trying it out myself, I’ll share a few thoughts on it. You can also find a screencast I created with the visuals (no voiceover); next time I’ll resize it and embed it, but it’s my first screencast, […]

Written by David Berkowitz April 10, 2008November 26, 2020

Arts and Entertainment
Search Engine Marketing
Sports

Google Measures Football Tune-In

There’s been relatively little buzz lately about what Google’s doing in the TV advertising space as much more attention has been going to the dealing with Yahoo and Ask, the battle with Microsoft as it rolls out more online office applications, and the debate over how its text ad revenue is doing this quarter (360i’s […]

Written by David Berkowitz March 3, 2008November 26, 2020

Arts and Entertainment

Live Blogging Oscar Online Marketing

I’ll be including some notes about online media while the Oscars run tonight. Check back to this post repeatedly for updates. 8:45pm (all times EST): Elizabeth Golden Age wins Best Costume (EST) * Google search for “Elizabeth” brings ad for Liz Claiborne clothing * Google search for “Elizabeth Golden Age” brings up eBay Ad MyCokeRewards […]

Written by David Berkowitz February 24, 2008November 26, 2020

Fossil Hunt: Holiday Season Time Killer of the Day

Another light post (prepared in advance as I travel), National Geographic Channel has a really fun Fossil Hunt game promoting their Dinosaur Discoveries series Sunday night. It’s sort of like mahjong meets fossil discovery, and for any closet dino fans, it’s a good time. One other note: on the site, they have this apatosaurus or […]

Written by David Berkowitz December 7, 2007November 26, 2020

Arts and Entertainment
Columns
Search Engine Marketing

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

Written by David Berkowitz November 6, 2007November 26, 2020

Arts and Entertainment
Media
Video

Firebrand Preview Launches during Advertising Week – Love Coverage

Blogging from the launch of Firebrand, a new media company focused on entertaining ads in multiplatform environment – Web, TV (on Ion), and mobile. Official launch: October 22 Targets Millennials, 30% of US population. Firebrand: QVC for the MySpace generation, or doing for ads what MTV did for music/music videos. Bottom line: advertising supported by […]

Written by David Berkowitz September 25, 2007November 26, 2020

Arts and Entertainment
Conferences and Events
Media

NBCU, Blinkx, Yahoo at iHollywood

This was a great session at iHollywood with three really different, really bright folks (full disclosure: I work with one of the panelists and kind of have to say that about him, but I don’t need to say that about the other two, and even objectively they were all great). This is all in their […]

Written by David Berkowitz July 19, 2007November 26, 2020

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tv

Showstoppers Technology Roundup from the Consumer Electronics Show

My 20 Most Important Media Moments

Killa KFC

Adobe's AMP Reviewed: Not Just Another Media Player

Google Measures Football Tune-In

Live Blogging Oscar Online Marketing

Fossil Hunt: Holiday Season Time Killer of the Day

Striking and Searching

Firebrand Preview Launches during Advertising Week – Love Coverage

NBCU, Blinkx, Yahoo at iHollywood

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